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Event Architects Adopts Agency Model, Changes Name

Local experiential marketing firm Event Architects adopted an agency model this week, and changed its name to AgencyEA. The company also unveiled a new Web site, which showcases its past work for high-profile clients that include GE Healthcare, Oprah Winfrey's Harpo Productions, the Obama administration, and Boeing.

"As we anticipated the evolving needs of our clients, we recognized it was imperative for us to develop an agency model," said AgencyEA founder and C.E.O. Fergus Rooney. "The new name is a reflection of who we've become in the past two years and represents the expanded capabilities and expertise we offer our clients."

The expansion includes a new creative services department and two executive-level positions: Rick Weber will be vice president of client services, and Jon Kirsch will be director of production services.

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