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Call Sheet #139: Prepping for Pan Am Games, Marketing to Occupy Wall Street, Google's Marketing Push

BIZBASH CALL SHEET — #139 — Tuesday, 11.08.11

Compiled today by Chad Kaydo and Courtney Thompson in New York
Feed the Sheet: [email protected]
Subscribe: http://info.bizbash.com/callsheet.html  


* INCOMING *

1. PREPPING FOR PAN AM: The countdown to the 2015 Pan American Games began Sunday, when Toronto Mayor Rob Ford accepted the games flag at the closing ceremonies in Guadalajara, Mexico. Due to host the games in 2015, 10 delegation members from Toronto were in Guadalajara to observe what worked and what didn't. The organizing committee, called TO2015, will focus on four key areas to increase the event's profile, The Globe and Mail reports:

* Venues: Five major builds must be completed by 2014 and meet international sporting standards.
*  Local engagement: Only 37% of Toronto residents (and 8% of Canadians) named the Pan Am Games as a major sporting event.
* Corporate sponsorship: TO2015 aims to have $150 million in corporate sponsors. CIBC signed on as lead partner last week.
* Olympic qualifiers: TO2015's goal is to have 20 qualifier events to attract top-tier athletes.
http://bit.ly/vnVvyS

2. MARKETERS TO TARGET O.W.S.?: AdAge: "While no one's arguing that Occupy Wall Street needs to have an official sponsor, the zeitgeist might create a boomlet for those that tap into the issues being raised by it." So far, Ben & Jerry's is the only major company to lend support, issuing a statement that described class inequity as "simply immoral" and called attention to unemployment numbers, the cost of education, and the influence of corporate money in politics. 
http://bit.ly/vbbcuE

3. U.S. COURTS TOURISM: To attract more foreign travelers, the United States is spending $1 billion on a first-ever public-private partnership between the government and firms like global ad agency JWT and the Brand Union, the agency behind the campaign's animated logo. The project was the brainchild of resorts tycoon Stephen Cloobeck, who’s retiring next year as Chairman-C.E.O. of Diamond Resorts International. The New York Post: "The campaign is projected to contribute more than $500 billion over five years to the gross domestic product in tourism dollars. 'For every 35 foreign visitors who each spend about $4,000 here, we create one new American job,' [Cloobeck] said."
http://nyp.st/vGMxSk

4. DISNEY & YOUTUBE: In a deal set to be announced next week, Disney Interactive Media and YouTube, a division of Google, are joining forces to spend a combined $10 million to $15 million on original video series. The New York Times: "The alliance is striking because of what it tacitly acknowledges about each company’s weaknesses. Disney, currently working on yet another overhaul of its Web site, is conceding that its own brand is not a powerful enough draw among children looking for video online; YouTube is viewed as being cooler."
http://nyti.ms/u3syNF

5. CHRISTO’S LATEST: The artist, best known for his "The Gates" installation in Central Park, got the green light to drape 5.9 miles worth of shimmery fabric over eight segments of the Arkansas River. The $50 million project, slated to run for two weeks in August 2014, is expected to draw 400,000 visitors and generate $121 million in spending. The Denver Post:
http://bit.ly/vz8S2l

6. GOOGLE EMBRACES MARKETING: AdAge: "'When I took over marketing at Google three years ago, there was no marketing,' said VP Lorraine Twohill. Since then, she's built marketing staffs and budgets in 40 countries. … By most outside measures, Google is increasing its marketing spending dramatically. As of August, Google had spent $103 million on TV, print and online display advertising this year, compared to $53 million in all of 2010, according to Kantar Media."
http://bit.ly/s6f2Ow

* INSPIRATION MOMENT *

Here's our slide show of 35 photos from Diffa's Dining by Design tabletop decor showcase in Chicago. A couple trends: black-and-white looks and "Alice in Wonderland" inspiration.
http://bit.ly/vUESGJ

* FROM THE EVENT LEADERSHIP INSTITUTE *

Mindy Weiss, owner and principal planner and designer of Mindy Weiss Party Consultants, recently spoke to E.L.I. about what it takes to plan celebrity events and the process of writing The Wedding Book: The Big Book for Your Big Day. Here are some highlights:
http://bit.ly/vnFqM0

* LOCAL NEWS *

BOSTON: The Peabody Essex Museum has announced a $650 million advancement campaign that will include a 175,000-square-foot expansion.
pem.org

The final season of the Boston Ballet's The Nutcracker opens on November 25 with full live orchestra and dancing, and will run until December 31.

CHICAGO: The Laughing Chameleon, a comedy and variety club, will open in Glenview's Glen Town Center in December. The venue will offer a full bar, small plates, and a private space that can host events for 75.

Lincoln Park Young Professionals will host Peppermint Bash at Tzar Ultra Lounge December 2. Proceeds benefit the Chicago Gateway Green.
http://tktwb.tw/urjAaY

LAS VEGAS: The 24th annual U.S. Psychiatric and Mental Health Congress opened Monday at the Venetian Las Vegas and will run through November 10, with the exhibit hall open November 8-9.
http://bit.ly/ssvbDn

The Las Vegas Hospitality Association will hold a mixer at Aria's Gold Lounge on November 17 to elect the group's 2012 board of directors. The results will be announced that night.

Starting in January, Orlando-based Ice Magic's Totally Mod furniture line will be available on the west coast. The company is currently manufacturing 500 pieces of the modular furniture that will be housed in Las Vegas. Each frame can be covered in any color leather skin, which can also be embroidered with logos.

LOS ANGELES: On Monday, the California Science Center's vice president of food and event services, Christina Sion, emailed the following note: "On Friday we made the difficult decision to change the Science Center's 14th annual Discovery Ball date from Saturday, May 19, 2012, to Friday, May 18, due to a major scheduling conflict with the Coliseum (Pink Floyd concert, anticipated to sell out for 92,000 guests). This is the first time our gala will not be held on a Saturday evening. Also to note, we are now in direct competition with one of our city's largest fund- raisers, the Race to Erase MS, which is held annually at the Century Plaza."

The Los Angeles Times sizes up AFI Fest director Jacqueline Lyanga:
http://lat.ms/vWQjRw

MIAMI/SOUTH FLORIDA: The Gateway Center in Doral will be renovated, beginning in January. The front half is to be demolished and built out to accommodate about 24,000 square feet of retail and restaurants.
http://bit.ly/vefwvw

Sunday, November 13, is the official kick-off of the 28th edition of the Miami Book Fair International, presented by Miami Dade College's The Center @ MDC. The fair will feature some authors of Caribbean Literature for discussions and book signings.
http://bit.ly/tV0VhB

ORLANDO: Chefs from Cuisiniers Catered Events, Cocina 214, the Palm, K Restaurant, and Oceanaire Seafood Room are among the more than 15 chefs who will be cooking at the March of Dimes’s Signature Chefs Auction Thursday night at the Rosen Shingle Creek.  Organizers have asked each chef to create items using locally -grown ingredients. Sponsors include TD Bank, Publix, and United Healthcare.

NEW YORK: Leatrice Eiseman and Keith Recker, coauthors of ”Pantone: The 20th Century in Color” (Chronicle Books, November 2011) will be keynote speakers at “Red: Allure, Style, and Significance,” the 13th annual New York Fashion Conference, organized by Initiatives in Art and Culture and presented December 1-3.

The fourth annual IckyFest Weekend returns to the Brooklyn Children’s Museum November 19-20. IckyFest is designed to educate children about naturally occurring events that are usually considered gross, but are important to the cycle of life.

TORONTO: A series of events are planned across Canada for Movember, the international awareness and fund-raising campaign for prostate cancer. Movember Canada will send a party package to anyone who wants to host a Movember party, complete with promotional and decorative material like branded bracelets and coasters. Toronto's Movember culminates with the Gala Partyé at Kool Haus, December 2.
http://bit.ly/dm8Az3

The Hazelton Hotel was named as one of the top 10 hotels in Canada by Conde Naste Traveler's Reader's Choice Awards.
http://bit.ly/10RhB8
http://bit.ly/vJXBYf

WASHINGTON: The Czech Christmas Market will take place Wednesday and Thursday at the Embassy of the Czech Republic and feature ornaments, crystal, and more holiday presents as well as hot pastries, mulled wine, and Czech liqueur.
http://wapo.st/rHQpVc

YOUR NEWS: What are you doing? Tell us: [email protected]. 

With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, Carla Warrilow in Toronto, and Matthew Mogavero, Jana Schiowitz, Anna Sekula, Courtney Thompson, and Katherine Zoeller in New York.

BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com.
Feed the Sheet: [email protected]
Subscribe: http://info.bizbash.com/callsheet.html

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