BIZBASH CALL SHEET — #437 — Thursday, 01.31.13
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Compiled today by Beth Kormanik in New York
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1. MERCEDES'S SUPER BOWL AD: Eight automotive brands will advertise during the Super Bowl on Sunday, but thanks to its sponsorship of the Superdome, Mercedes-Benz will get the most attention. Adweek: "On-screen shots and mentions from the booth works out to a value of roughly $4.6 million. Toss in a 60-second spot for the 2014 CLA Coupe and the total value of Mercedes’s media exposure works out to around $12.2 million." http://bit.ly/YiQKVE
Here's one of Mercedes-Benz's Super Bowl ads, starring Willem Dafoe as the devil tempting a man to trade his soul for a new car. Adweek: http://bit.ly/11eB85w
Get ready for the big game with BizBash's guide to Super Bowl parties and activations: http://bit.ly/Vxp95Z
2. MISSING RYAN SEACREST: The one-time E! red carpet host has left a void as the network's "B-team" failed to impress at Sunday's Screen Actors Guild awards. New York Times: "Many viewers of the network’s red carpet coverage might have been hit by a an unexpected sensation: a longing for the return of Mr. Seacrest." http://nyti.ms/11guWhQ
3. HEARD AT DAVOS: Didn't make it to the World Economic Forum this year? Several attendees at the exclusive event gave a glimpse into the ongoings through their tweets and other social media mentions. Mashable has a roundup of the most viral tweet, the top 10 hashtags, and other quick bits. One retweeted comment came from Reuters finance blogger @FelixSalmon: "New #davos trend: people saving their seats by putting iPads on them #disruptiveuseoftechnology" http://on.mash.to/YiY2c0
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* INTERNAL NEWS: BIZBASH AND EVENTBRITE PARTNERSHIP *
BizBash and Eventbrite, the leading online event registration and ticketing company, announced a partnership to find and share “glass breaking” disruptive best practices for the event industry that are both forward-thinking and thought-provoking. Eventbrite will work with BizBash to facilitate the hunt for and sharing of these disruptive glass-shattering conversations via a yearlong program of proactive research, webinars, and real-time face-to-face learning lounges at the 2013 BizBash IdeaFest trade shows in South Florida, Los Angeles, New York, and Chicago.
* LOCAL NEWS *
ATLANTA: Hyatt Regency Atlanta appointed Majed Dawood-Farah as food and beverage director.
BOSTON: Executive chef Brian Poe of Poe's Kitchen at the Rattlesnake is preparing catering packages for those hosting Super Bowl parties this weekend. Available for pickup through Sunday, the packages include build-your-own tacos, nachos, and wings kits that can be customized for different group sizes.
CHICAGO: The Harris Theater's board of trustees will host a cocktail reception to celebrate the opening of the Hamburg Ballet on Friday. The evening's performance is the Midwest premiere of Nijinsky.
LAS VEGAS: Drai’s After Hours will celebrate one last bash at Bill’s Gamblin’ Hall & Saloon February 3 before the hotel closes for renovation. In 2014, Drai Management Group will introduce a new concept, Drai’s Beach Club, in the renovated boutique hotel that will occupy the former Bill’s Gamblin’ Hall & Saloon space. The rooftop venue will encompass 65,000 square feet, offering panoramic views of the Las Vegas Strip as well as a pool, dayclub/nightclub, and concert space.
The first Oscar Roadtrip will kick off Monday in New York City, offering fans in cities across the United States a chance to hold an actual Oscar statuette before it arrives on the red carpet for the 85th Academy Awards.
Hard Rock Hotel & Casino donated 500 pounds of food collected during Mark OToole’s holiday shows at Vinyl, equaling about 400 meals, to Three Square Food Bank. OToole had asked fans to contribute non-perishable food and everyday necessities during his December performances.
LOS ANGELES: Vanguard, the newest addition to SBE’s nightlife portfolio, reopens February 7 with Grammy-winning artist Avicci headlining the evening. The 20,000-square-foot venue has four distinct areas: the main room, the Living Room lounge downstairs, an outdoor patio with cabanas, and a V.I.P. lounge.
Local event listings from Masterplanner: http://masterplanneronline.com/losangeles
MIAMI/SOUTH FLORIDA: Baptist Health South Florida is the official healthcare provider of this year’s Food Network South Beach Wine & Food Festival. Baptist Health is also sponsoring the Five a Day, the Baptist Health Way children’s salad bar at the festival’s Florida Blue presents Fun and Fit as a Family February 23 and 24 at Jungle Island.
NEW YORK: A panel discussion called How Social Media Drives New York's Biggest Events is part of Social Media Week, which runs February 18 to 22. The event, February 20 at B.B. King Blues Club & Grill, will feature BizBash founder and C.E.O. David Adler along with other events and communications professionals. http://socialmediaweek.org/newyork/events/?id=50053
To mark the global launch of Office 365 Home Premium, Microsoft is hosting a free public experiential center at Citi Pond at Bryant Park January 30 to February 2 to engage consumers with the new service. Consumers can make free Skype calls, snap photos to share with friends and family and on Twitter using the hashtag #time365, and get tips from Office 365 experts. There will also be daily chances to win Office 365 Home Premium or a tablet PC as well as other prizes such as a free personal chef, driver, or dry cleaning service for a year.
Local event listings from Masterplanner: http://masterplanneronline.com/newyork
ORLANDO: The touring exhibit "Our Body: The Universe Within" is on display through June at the CSI: The Experience building on International Drive.
TORONTO: The Loose Moose bar will reopen in early February with a renovated interior and new food and drink menus. McMillan Design created the interiors, which will feature found objects, vintage signs, and quirky reclaimed materials. The new space will feature a bar with two peninsulas, and seating will include large communal tables with mismatched chairs as well as banquettes of vintage theatre seats. TV screens have been replaced and reoriented, shifting the focus from dedicated game-watching to keeping an eye on the game while chatting with friends.
WASHINGTON: The Ronald Reagan Building and International Trade Center is hosting the Washington D.C. International Wine & Food Festival February 5 to 9. Events include a sommelier showdown, a post-event lounge each night, and a "Last Sipper."
The Smithsonian’s National Zoo’s fifth annual Woo at the Zoo is Febuary 9. The Valentine's Day-timed event offers the opportunity to learn about animal mating, dating, and reproductive habits in an honest and humorous forum at the Zoo’s Visitor Center auditorium. The evening includes hors d'oeuvres and the opportunity to decorate sweets for your sweetheart.
YOUR NEWS: What are you doing? Tell us: [email protected].
JOB BOARD: Post a job or find a job:http://jobs.bizbash.com
With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Joana Mangune, Lauren Matthews, and Anna Sekula in New York.
BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com.
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