Old Spice's Scent Event
On Tuesday, Old Spice held its first media event in New York, taking to the meatpacking district's Highline Stages to showcase two new scent collections as well as the inspiration and technology behind its products. In line with its quirky marketing campaigns, the Procter & Gamble brand brought in champion crosscutters to help guests like model Chrissy Teigen (pictured) saw a log.
Photo: Stuart Ramson/Insider Images for Old Spice