Event Marketing

At the Golden Gate Bridge anniversary celebration, guests interacted with two 10-by-10-foot jumbo, fully functional Intel Ultrabooks.

The Greater Miami Convention & Visitors Bureau and TH Productions organized the event, which included a mini fashion show, cooking demonstrations, and hotel-stay giveaways.

The design of the colorful lounge chairs evoked a Miami atmosphere.

The pool looked out of place in the Union Square—which was exactly the point of the promotion.

Giveaways included sunglasses with the tagline "It's So Miami."

Passersby crowded around the pop-up pool but were not allowed on any part of the complex, which also included a lounge area, bar, and cabana.

Signage encouraged visitors to the promotion to connect with the campaign through social media.

Models wearing bikinis printed with the campaign Web site (itsomiami.com) interacted with the crowd in New York's Union Square.

Colorful beach balls reinforced the brand.