ACTIVATIONS

For the first time, the V.I.P. area of Power Ball was outside, situated near the Natrel pond. Sponsored by Soho House and Grey Goose, the space was inspired by an English picnic and styled with rustic elements. Loading pallets acted as banquette seating and cocktail tables.

V.I.P. guests helped themselves to freshly shucked oysters.

Guests filled the bilevel V.I.P. area, which overlooked Lake Ontario and the stage where Dragonette performed.

Dragonette performed onstage for the 450 V.I.P. attendees.

In the patio area of the main party, Marc Thuet (pictured, left) doused a roasting bison with bourbon. Throughout the night, guests had the opportunity to watch the chef prepare and serve the bison from seats on the patio.

Once the party was under way, guests helped themselves to roasted bison on the patio. Channeling a backyard-barbeque birthday party, piñatas hung from the trees and picnic tables lined the area.

Outside, guests doodled on a Land Rover covered in vellum.

On the patio of the main party, Hugo Boss took over the high-traffic tent with a three-dimensional display of its latest runway show. Sleek, branded 3-D glasses lined a cocktail table.

Kobo sponsored the event again this year. Selecting novels and quotes that matched the quarter-life-crisis theme, the brand dangled its e-readers from a tree in the main area. The nearby swing read, "Take a moment to breathe ..."

Guests were free to swing in the main party area, under a tree full of Kobo e-readers.

The Power Plant created a time-lapse video of flowers slowly decaying in honour of its 25th year. A still from the film served as the imagery for the event's invitation; at the party, the video looped behind a bar covered in flowers. The flowers slowly wilted as the evening wore on.

Guests danced under Philippe Blanchard's stalactite- and stalagmite-like sculptures, which flashed and changed colour when lit by LED strobe lights at the the Power Plant Contemporary Art Gallery's Power Ball.

Artist Sarah Febbraro developed a talk show that had guests discussing their anxieties about their own quarter-life crises. She transformed the gallery's famous smokestack into a rocket ship for the installation.

Artist Marisa Hoicka created a performance piece. Guests looked through windows and peepholes and could communicate with her via a computer.

The Enwave Theatre was a quieter area of the party, where guests could sit on beanbag chairs and watch B-list movies from the '90s in honour of Power Plant's 25th year.

Guests posed for photos in front of a Photostar booth.

Guests helped themselves to candy stuffed in birthday party grab bags.