Shellback Rum's Rum Hut
Shellback Rum, a new spirit from Ernest & Julio Gallo, is in the midst of a nationwide experiential marketing campaign to introduce the product. Shellback worked with Rebel Industries to produce its "rum hut" campaign. The set includes a boat-racing simulator, a video confessional, and iPads where consumers can sign up to be part of the brand's social communities. The company is taking the activation to major wine and spirits and social events around the country through the end of this year.
Photo: Edmyr Barayang