Evian is a longtime sponsor of the South Beach Wine & Food Festival, which takes place this year on Saturday and Sunday. Leading up to the festival, the brand has partnered with Live Young to launch a social media campaign with chef Richard Blais, using Instagram for its #evianeats photo activation. The chef has already started sharing daily culinary photos via @evianwater to promote the hashtag; once the festival kicks off, he'll post daily pictures via #evianeats.
The red and blue logos for BuzzFeed and Facebook, respectively, worked well in a political context at their Bow Ties & Burgers. Both logos were splashed along a banner that wrapped around the Jack Rose Dining Saloon. The signage also included the event's hashtag.
The Bloomberg and Vanity Fair after-party on Saturday moved venues this year to Villa Firenze, home of the Italian ambassador. Decals from both publications decorated clear café tables.
At a press event in New York on April 29, Sprint found an eye-catching way to put audio in the spotlight. The telecommunications company wrapped the interior and exterior of the venue, Espace, with colorful images that mimicked sound wave patterns.
For the New York Yankees 2014 Homecoming Dinner honoring Mariano Rivera, Chris Koch, and Andy Pettitte, invitations arrived with all three honorees spotlighted in the form of custom baseball cards.
Zagat honored its local list of the 30 best chefs under 30 years old—Zagat’s “30 under 30”—in Austin with an event where drink coasters referenced other celebrities and personalities, real and fictional, who achieved fame by the same age.
At the March 29 gala, the Boston Ballet celebrated its 50th anniversary with a ball at the Castle at Park Plaza. To mark the occasion, appetizers were passed on trays that said "50 Years." Items included tuna and mango cubes with pickled-ginger glaze.
The Honest Company and Target hosted an event in celebration of their partnership anniversary in April. Caravents produced and designed the gathering at the Lombardi House in Hollywood, a residential event space where logos dangled gracefully from a large tree.
In another tree hung a branded version of tire swings: Vibrant flower arrangements topped tires painted white and decorated with logos.
Caravents used products from the Honest line to create a circular piece of wall art behind a seating group—turning an assortment of diapers into an elegant installation.
A flower-decked bicycle that served as Instagram bait for guests bore just a small—but recognizable—Target bullseye logo within its wheels.
Cocktail Academy served cocktails and mocktails at a bar backed with flowers and the words "Honestly Refreshing," a tasteful nod to the party's host.
Fox hosted a Television Critics Association event in Los Angeles in January, produced by YourBash, where logos in frames got the look of dressed-up wall art.
At 2013's TEDActive, the sister event to the TED Conference, organizers integrated branding into some of the host venue’s quintessential Spanish tiles. The decals over select tiles at La Quinta in California's Palm Springs area also guided attendees along the paths within the properly.
