Branding

As it has done in past years, Fox used branded balloons to lead guests to its presentation and party. The afternoon presentation, held at the Beacon Theatre on May 13, included a skit by New Girl star Max Greenfield and an auto tune to show off its collection of shows.

Discovery focused on integrating technology into its April 4 event at Jazz at Lincoln Center with custom highboy tables embedded with iPads and an app created for the upfront. The post-presentation party held more interactive elements, including a tightrope walk in front of a backdrop of the Grand Canyon, as well as an array of food stations that were incorporated into vignettes promoting different networks.