Mark Addison | EVENTSTYLE Brand Experiences

October 2, 2013
Annual Post-It Brand media event
Annual Post-It Brand media event
SPANX New York Market Week
SPANX New York Market Week
Shiseido Future Solution LX and The Makeup
Shiseido Future Solution LX and The Makeup
NARS fall product launch
NARS fall product launch
P&G Beauty Full Circle
P&G Beauty Full Circle
Lands’ End editor preview
Lands’ End editor preview
Shiseido Ibuki launch
Shiseido Ibuki launch
CVS Essence of Beauty
CVS Essence of Beauty
Antonio Banderas Fragrances
Antonio Banderas Fragrances
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Cuervo also took over Felix’s Restaurant & Oyster Bar on July 24 for an exclusive after-hours experience. The event featured bar team partners from Vertical, Mexico City and Hanky Panky, Mexico, music by DJ Nacho, and mobile oyster shuckers who topped the shellfish with a Cuervo Reposado mignonette.
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At the recent Shopify Summit 2025, spaces looked a bit different than your typical employee conference. Instead of hotel ballrooms or expo halls, attendees explored eclectic environments inspired by where many small business dreams begin: basements, garages, and local bars. This makeshift convenience store featured custom items from Shopify merchants—plus posters with company Easter eggs and inside jokes. See more: How Shopify Shook Up the Traditional Conference Playbook
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With a nearby sign that read 'Keep Calm and Carry a Luna,' Luna had a wall with protruding mannequin hands clutching bags. The bags were filled with Luna snack bars, which guests could help themselves to.
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Attendees at Ben & Jerry’s City Churned event in Washington received samples of local flavor Capitol Chill, which included ingredients from local businesses Divine Chocolate and Route 11 Potato Chips.
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Tales of the Cocktail 2025: See How These Brands Stood Out From the Crowd
Moët Hennessy, Jose Cuervo, and Balcones Whisky hosted happy hours, parties, and educational sessions at the annual cocktail conference in New Orleans.
Cuervo also took over Felix’s Restaurant & Oyster Bar on July 24 for an exclusive after-hours experience. The event featured bar team partners from Vertical, Mexico City and Hanky Panky, Mexico, music by DJ Nacho, and mobile oyster shuckers who topped the shellfish with a Cuervo Reposado mignonette.
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At the recent Shopify Summit 2025, spaces looked a bit different than your typical employee conference. Instead of hotel ballrooms or expo halls, attendees explored eclectic environments inspired by where many small business dreams begin: basements, garages, and local bars. This makeshift convenience store featured custom items from Shopify merchants—plus posters with company Easter eggs and inside jokes. See more: How Shopify Shook Up the Traditional Conference Playbook
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This Fashion Retailer Brought Rodeo-Ready Style to the Calgary Stampede
SHEIN capitalized on the massive Canadian event to lasso more than 50,000 shoppers into its rodeo-ready pop-up, packed with cowboy boots, fringes, freebies, and more.
The highlight of SHEIN's first-ever Alberta pop-up: the western-themed Rodeo Ready Beauty Bar that was designed in bright pink and butter yellow, two of the season's trending colors.
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How Legacy Sponsors Showed Up at the 2025 Essence Festival of Culture
Longtime sponsors Coca-Cola and Disney leaned into immersive storytelling, thoughtful design, and community-driven programming at the 31st annual celebration of Black culture in New Orleans.
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20 Times Event Bathrooms Became the Star of the Show (Yes, Really)
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No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up
The grocery store chain showcased its affordable products within a cute farmstand-like setting.
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See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation
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Disney+ Leaned Into Y2K Vibes for a 'Throwback' Pop-Up Experience in LA
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