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December 20, 2013
The transformed ballroom for Elle's Calvin Klein-sponsored Women in Hollywood dinner
The transformed ballroom for Elle's Calvin Klein-sponsored Women in Hollywood dinner
Photo: Line 8 Photography
Kohler's karaoke display at Wired's annual store
Kohler's karaoke display at Wired's annual store
Photo: Larry Busacca/WireImage
DIY Network's room in Esquire's 2010 bachelor pad
DIY Network's room in Esquire's 2010 bachelor pad
Photo: Zach Desart
Winemaker Graffigna's mural by Buenos Aires street artist Jaz
Winemaker Graffigna's mural by Buenos Aires street artist Jaz
Photo: BizBash
The Environmental Media Association had a hybrid-only arrivals lane at its award show.
The Environmental Media Association had a hybrid-only arrivals lane at its award show.
Photo: Line 8 Photography
Levi's and Urban Outfitters sponsored a series of social-media-promoted concerts.
Levi's and Urban Outfitters sponsored a series of social-media-promoted concerts.
Photo: 206 INC.
A subtly branded vignette from jeweler Mayors' 100th anniversary event
A subtly branded vignette from jeweler Mayors' 100th anniversary event
Photo: Roy Llera Photographers
Swarovski's arty display at Design Miami
Swarovski's arty display at Design Miami
Photo: Juerg Schreiter for BizBash
L'Oréal beauty products formed oversize flowers at People en Espanol's lounge at the Latin Recording Academy's Grammy awards after-party.
L'Oréal beauty products formed oversize flowers at People en Espanol's lounge at the Latin Recording Academy's Grammy awards after-party.
Photo: JC Olivera/Wire Image for People en Español
Audio equipment manufacturer Behringer's podcast setup at Lollapalooza
Audio equipment manufacturer Behringer's podcast setup at Lollapalooza
Photo: Seth Browarnik/WorldRedEye
Latest in Experiential Marketing, Activations & Sponsorships
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
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See Inside This High-Tech, Multisensory Experience from Don Julio
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
It included an iconic cassette tape photo backdrop.
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Guests at 'Hendrick's Voyages Into the Unusual,' which took place in Brooklyn at Skylight One Hanson earlier this month, were promised an experience that would fall nothing short of 'odd.' Case in point: The pop-up activation for the gin brand featured characters dressed as unusual-looking owls and potted roses.
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The Samsung Galaxy Studio is divided into several areas, including a café station that offers free cupcakes and coffee as well as a design studio where visitors can customize cosmetic bags, mugs, or ornaments.
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Samsung Creates Pop-Up Studios for Holiday Shoppers
Laser cutting is a technique that involves a computer-controlled laser cutting paper into intricate patterns. The Avie Designs booth displayed several delicate laser-cut designs.
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See Inside This High-Tech, Multisensory Experience from Don Julio
Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.
It included an iconic cassette tape photo backdrop.
Experiential Marketing, Activations & Sponsorships
Summer Lovin': See How These Brands Celebrated Romance
From prebiotic soda to laundry appliances, brands are cashing in on the feel-good vibes of coupledom.
Them x Destination DC's WorldPride DC Kick Off Event
Experiential Marketing, Activations & Sponsorships
Brands Are Backing Out of This Year's Pride Events—But Some Are Stepping Up
Facing political pressure, some companies are cutting back on public and financial support for LGBTQIA+ events, while others remain strong.
Washington, D.C., is hosting this year’s WorldPride celebration.
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From TOMS Shoes, Mattel, Barstool Sports, and More
Here’s a look at some steal-worthy ideas we spotted in May 2025.
Max's 'Mothers of Max' Art Installation
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See How Keebler (And Its Elves) Created Some Experiential Marketing Magic
The brand brought its Hollow Tree to life with creative pop-up experiences in three major cities.
Keebler brought its iconic Hollow Tree to life through pop-up experiences in New York, Chicago, and Cincinnati.
Experiential Marketing, Activations & Sponsorships
Netflix Rebuilds a Bookstore for 'YOU' Fan Experience—See Inside Joe Goldberg's Twisted Reality
The streaming service tapped longtime agency partner Invisible North to transform a blank-canvas venue in New York into Mooney’s Bookstore—creepy cage and all.
The YOU event took place April 22 and 23 in a completely transformed, 5,000-square-foot space located at 489 Broome St., just ahead of the release of season five, the final season of the beloved show.
Experiential Marketing, Activations & Sponsorships
Get a Peek Inside These Star-Studded Beauty Events
Haircare, skincare, and makeup brands, including celeb-founded lines from Beyoncé, Paris Hilton, Selena Gomez, and Serena Williams, connected with consumers through creative activations and recent events.
Chillhouse’s Forever Wear Launch
Experiential Marketing, Activations & Sponsorships
Inside Motorola’s Bold, Multisensory Razr Launch Event
The visually striking debut for the brand's latest Razr flip smartphone featured immersive design, stylish photo ops, and surprise sensory elements.
The launch event for Motorola's new Razr flip phone took place on April 24.
Sponsored
Why Audiences Tune Out & What Experiential Events Do Better
Your audience isn’t bored, they’re underserved.
When the audience drives the interaction, the message sticks. This Shell Recharge activation turned learning into a hands-on moment, because engagement beats explanation.
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