Guests could relax with a cocktail in the indoor garden at the IT Lounge. Karen Sealy designed the space and was inspired by Old Hollywood and The Great Gatsby.
A stylist demonstrated how to use the newest Goody hair products. For every celebrity who took a picture in their photo booth, Goody donated $20 to charity Camp Ooch.
A giant e-reader attracted guests to the Kobo booth, where the products were available to try.
Ardell provided guests with eyelash extensions on site.
Mattel had a bright booth at Rock-It Promotions' Tastemakers, filled with the brand's newest games.
At Pandora's area, guests made their own charm bracelets.
Artist Jessie Armand turned a bike into a work of art using Sharpies. By the end of the film festival, the completed bike would be on display.
At the Bask-It Style media preview day, visitors got their hair styled courtesy of Blo.
Celebrities received locally made Foxy Jewelry inside their gift bags.
Local artist Donna Koster created an interlocking painting inspired by the cityscape. Talent received one of 25 pieces in their gift bags.
Books from DK Publishing were on display at the media preview. The stars received a Toronto guidebook in their Bask-It swag bag.
At the Essentials Lounge, members of the media got makeup tips and touch-ups from Hard Candy.
Media booked appointments for eyelash extensions from Winks Eyelash Boutique.
Each media guest received a TIFF Survival Kit, complete with Elizabeth Grant skin-care products.
At the RealTVfilms Social Media Lodge, guests mingled among the brands as a DJ played.
Visiting celebrities were interviewed on site. The videos were edited and posted on YouTube shortly after.
Guests were encouraged to use social media while visiting.
