Sponsor AT&T invited guests to contribute to a digital graffiti wall at the Official VH1 & Scope Party.
Artfully designed bottles of Bombay Sapphire were displayed at the event. Samsung tablets provided information about the artists whose work appeared throughout Soho Beach House—as well as their favorite gin cocktail. The cocktail pairings were inspired by each of the 12 regional finalist’s cities.
At Social Media Week London in September, shipping crates became “Skypepods.” Each unit was equipped with Microsoft products and enabled with Skype so attendees could get work done or chat with colleagues online.
A modified Twister board replaced the game's classic colored circles with Havaianas flip-flops at a promotion for the brand at Miami's Shore Club in 2009.
At the July 2014 music festival in Chicago, V.I.P. guests could play checkers at staggered tables or rest on colorful hammocks.
Starbucks hosted its first Lollapalooza activation in 2013 at the It's so Miami Lounge at the Hard Rock Hotel Chicago. The suite offered oversize chess and Connect Four games, plus small café tables stocked with buckets of bottled iced coffee.
Extending its Made by You initiative, Converse photographed professional portaits of attendees’ sneakers in the style of the ad campaign. The images were then displayed on screens in the space. For those who weren’t wearing the brand, lucky guests were given free shoes at random.
The world's first Virgin Hotel opened in Chicago this winter; on April 16, the property hosted a grand-opening stunt that showcased the fun-loving personality of Virgin Group founder Richard Branson—and tied into local culture. Riffing off the Chicago-based film Ferris Bueller's Day Off, organizers developed the idea of having Branson ride a float through city streets in a stunt that mimicked the movie's famous parade scene.
On April 26, Safe Kids Worldwide hosted a day devoted to safety tips for kids at the Lot in West Hollywood. Presented by Nationwide, the event included a photo op with a Lassie lookalike and an arrivals wall that featured sponsors' names in front of trimmed hedges.
Orlando-based company See Magic Live focuses on corporate events such as cocktail hours for organizations with interactive close-up magic services, ranging from $500 to $3,500 (depending on the performer). There is also a group magic show option for more in-depth event entertainment. The company’s group shows are designed for after-dinner events, sales meetings, and award nights, and are structured as a sit-down performance with comedy, theatrical mentalism, and mystery elements. Depending on the performance and the length of the show, fees range from $1,500 to $7,500.Â
