Svedka Vodka Promotion
At a Svedka vodka promotion in Los Angeles in 2013, guests played "life-size Jenga" using huge game pieces stamped with the name of the vodka brand.
Photo: Michael Simon/StarTraksPhoto.com
Sunglass Hut Summer Block Party Miami
Born in Miami, Sunglass Hut returned to its roots in 2011 for the opening of its largest outpost to date, located on Lincoln Road. At the game-filled gathering, adults and celebrities played chess with life-size pieces set up in the 11 11 Lincoln Road parking structure.
Photo: WorldRedEye.com
Pitchfork Music Festival
At the July 2014 music festival in Chicago, V.I.P. guests could play checkers at staggered tables or rest on colorful hammocks.
Photo: Barry Brecheisen for BizBash
At the Kohl's Launch of Juicy Couture, an elaborate press wall of roses was inset with a sparkling logo. The event took place at the John Lautner-designed Sheats-Goldstein residence in Los Angeles in September.
Photo: Angela Weiss/Getty Images for Kohl's
The Museum of Modern Art’s annual Party in the Garden in New York in 2013 had a modern, tropical motif. Accordingly, the arrivals backdrop included plenty of greenery, which was accented with logos from MoMA and sponsor Cartier.
Photo: Nadia Chaudhury/BizBash
One way to get an event's message out is to write it in a way that's too big to miss. The Angelina Jolie movie Salt premiered in Los Angeles in 2010 with 12-foot-tall letters that spelled out the film's name in eye-catching graphic form.
Photo: Line 8 Photography. All rights reserved.
