SPONSOR ACTIVATIONS

Players like Wesley Matthews of the Portland Trail Blazers stopped by the Samsung Galaxy Studio to view immersive, 360-degree content with the brand's Gear VR, a virtual reality headset.

The Samsung Galaxy Truck, along with an army of food trucks, traveled through the streets of New York, offering fans free food and the chance to participate in interactive experiences.

American Express debuted its Centurion Suite at Barclays Center during All-Star Weekend. Similar to the brand's lounges in airports across the country, the Centurion Suite brings amenities like flat-screen TVs and complimentary Wi-Fi access to a sports venue. Officially opening in March, the suite features high-top tables, lounge seating, and phone charging stations, and is available to ticketed platinum card and Centurion members plus one guest.

At the N.B.A. House at Moynihan Station, Tony Schubert of Event Eleven and Taj Sullivan, vice president of brand marketing and communications for PMK-BNC, created a bright lounge area for fans and players to interact with Samsung devices. Sleek, colorful lighting by Bentley Meeker complemented the high-tech gadgets set up by Blue Water Technology and neutral fabrication by Scenicorp.

As part of the Jordan experience, visitors could snap a selfie in custom photo booths, which overlaid their images with the phrase, “I’m not Michael, I am Jordan.”

Puma relaunched its gold Walt “Clyde” Frazier sneakers at 40z & Waffles, a brunch series that originated in Los Angeles and includes live music and drinks ranging from mimosas to 40-ounce beers. Chef Jerome Brown served the celebrity guests red velvet waffles drizzled with D’usse cognac-infused syrup and doughnuts by Sweet Dreams Mini Donuts at the daytime event, which was held at 404 NYC on Saturday.

Several boxes opened to reveal LED screens, each with different content. One showed the spring/summer 2015 collection advertising campaign on a loop while another featured model Pat Cleveland in Chloé designs. A third box played a video commissioned by Chloé to celebrate its 60th anniversary exhibition at the Palais de Tokyo.

The Museum of Modern Art’s annual Party in the Garden in New York in 2013 had a modern, tropical motif. Accordingly, the arrivals backdrop included plenty of greenery, which was accented with logos from MoMA and sponsor Cartier.

The Veuve Clicquot Polo Classic is known for its whimsical decor done in the brand's signature yellow-orange color. In 2013, the Los Angeles event included a vintage flower-stand-style step-and-repeat. In addition to flowers, bottles were potted like plants and logo plaques on wooden sticks were planted in moss.