For consistent brand messaging, the event's organizers placed strips of Kate Young for Target carpeting over the venue's existing steps, which were side lit with spotlights for an extra bit of fashionable flair.
Photo: Jim Shi
In 2007 for the UBS Golf Challenge promotion in New York, stanchions played up the theme. Clubs sitting upon small plots of grass decorated the crowd-control objects.
Photo: Anna Sekula/BizBash
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