Activation

The Minibar app offers hosts an easy way to stock the bar. Users can order beer, wine, spirits, mixers, and bar supplies (even cups and ice) for delivery within the New York area, including Manhattan, Brooklyn, Queens, and the Hamptons. Order minimums are $25 in New York City, with a 30- to 60-minute delivery time, and $100 in the Hamptons, where the delivery time is two hours or less.

California-based company the Ave created custom Converse sneakers for Advertising Week attendees in New York in fall 2014 using printing technology and Microsoft’s Surface tablets. The finished shoes were covered in a cityscape design and Microsoft logo.

Microsoft enlisted Pacific Northwest-based creative and digital agency Roundhouse to create a public activation in San Francisco’s financial district called the Infinity Room in April 2014. The experience allowed visitors to visualize data generated by the company’s latest technology.

Svedka has hosted events with giant lawn games. "Incorporating any nostalgic elements [into events] is to further grow brand loyalty and to establish Svedka as a lifestyle brand that is fun and cheeky," said the brand's PR rep Meryl Van Meter.

BMF also wrangled Flava Flav for a 2014 flavor launch party for beverage brand Bai. The musician posed with guests at a photo activation that, according to Starr, inspired plenty of social media traction.

Chicago company Groupon uses nostalgic games—such as Twister—to bond employees at its annual summertime outing.