Online magazine xoJane hosted a party at South by Southwest in Austin, Texas, this year that rewarded guests with fame at the event for snapping selfies. In an upstairs portion of the party space, guests were encouraged to take selfies with mirrors. The shots were then printed to add onto the "Shameless Selfie" wall and were projected in the event's main space, where MKG used neon masking tape and ultraviolet lighting for pops of bright color. The event promoted the pub's "Shameless Celebrity" list.
Guests will be more inclined to snap selfies if they feel they're looking their best—so events are coupling beauty treatments with other encouragement. At the Colgate Optic White beauty bar ahead of the Golden Globes in Los Angeles earlier this year, decals bearing the appropriate handles and hashtags decked mirrors near the beauty stations where guests were captive during hair and makeup services.
