Starbucks Canada partnered with YouTube star Lauren Riihimaki (also known as LaurDIY) to promote its new Teavan Sparkling Tea Juices by turning a local Toronto café into a "Sparkle Shop" on August 8. People who stopped by the pop-up shop were able to sample the beverages, meet Riihimaki, and get "sparkled" by brand ambassadors who were on site to glitter hair, beards, nails, sunglasses, and more.
Kehoe Designs hosted the Designs for Dignity spring gala on May 5 at the Geraghty in Chicago. A photo booth inspired by bedding company and event sponsor Hästens featured a checkered sheet backdrop and pillows, to make it seem as if attendees were lying in bed.
“It is all about the experience. Millennials in particular are having fewer wedding guests overall but spending more per guest to ensure they feel cared for and have an incredible time,” says Amber Harrison, wedding expert from Wedding Paper Divas. “For weddings, these experiences include specialty food or beverage items, killer music, unexpected entertainment, and more. This trend is absolutely spilling over to corporate events. Some of our most successful events have included experiential elements to keep attendees excited and engaged. Fun activities included retro spin-art, nail bars, build-your-own succulent terrarium, D.I.Y. stationery bar, and more. For both weddings and corporate events, these kinds of hands-on experiences tend to lead to a significant increase in the social activity surrounding the event.”
Pictured: Los Angeles-based Seed Floral Interactive offers a customizable terrarium bar for events.
“I am loving all the fun juxtaposition I am seeing in both weddings and corporate events—soft florals in an industrial space; bright pops of color in a stark, white space; inviting, squashy sofas and arm chairs outdoors on the grass or the sand. Seeing these visuals whets an appetite for the unexpected and adds an element of excitement and adventure,” says Harrison.
Pictured: Miami club and restaurant owner David Grutman and model Isabela Rangel’s star-studded wedding, which was held at Miami's Wynwood Walls on April 24 and produced by Carolina Toledo, featured this trend with glam-meets-nature centerpieces that consisted of white phalaenopsis orchids and driftwood.
