At the N.C.A.A. Final Four Fan Fest, AT&T invited guests to attempt a free throw while surrounded by sights and sounds that simulated the atmosphere of a game.
Photo: Jennifer Pottheiser/ Team Epic
Large screens projected the faces of fans as the sounds of cheers played through speakers overhead.
Photo: Jennifer Pottheiser/ Team Epic
For the three-night March Madness Music Festival, AT&T provided a lounge inside an igloo-style tent, with charging stations, a panoramic selfie station, and custom T-shirts.
Photo: Jennifer Pottheiser/ Team Epic
AT&T gave exclusive access to a handful of Snapchat and Vine influencers so they could share content from the brand’s Final Four activities with their followers. Fans could also create Vine videos with some of the influencers at AT&T’s “Vine Studio.”
Photo: Jennifer Pottheiser/ Team Epic
Main sponsor Vizio provided 20 televisions to display pre-game activities, ESPN football games, and an advertising loop. The lounge, designed with the TVs in mind, had walls covered in custom branded graphics of football action scenes as well as the ESPN logo.
Photo: Dan Scott/American Image Gallery
2017 MLB All-Star Week
Creating street art designed to promote the game, the league's designers rendered an image of Miami Marlins star player Giancarlo Stanton on a building in the Wynwood neighborhood. Creative signage throughout the city was part of the league's promotional strategy. “Whether a resident or visitor saw it, we wanted them to quickly see that the All-Star Game was in town,” said MLB spokesman Matt Bourne.
Photo: Courtesy of Major League Baseball
2017 MLB All-Star FanFest
Produced by BaAM Productions, FanFest included a welcome area that featured what it called the world's largest baseball.
Photo: Courtesy of BaAM Productions
2017 MLB All-Star FanFest
At the Mastercard activation, customers could use their Masterpass digital wallet or Mastercard to buy a commemorative MLB All-Star Game Topps trading card.
Photo: Alexander Tamargo
2017 MLB All-Star FanFest
Exhibits from the National Baseball Hall of Fame were on display during the event, which was held July 7 to 11.Â
Photo: Courtesy of BaAM Productions
2017 MLB All-Star FanFest
Among the items on display was a hometown heroes exhibit wall.
Photo: Courtesy of BaAM Productions
Masterpass House
At the W South Beach, the Masterpass House included a private sunset barbecue to benefit Stand Up To Cancer.
Photo:Â John Parra/Getty Images for Mastercard
Masterpass House
David Ortiz, who retired after a long career with the Boston Red Sox, hosted the barbecue that took place in the Masterpass House.
Photo:Â John Parra/Getty Images for Mastercard
Stand Up to Cancer benefit
The set-up for the Stand Up To Cancer benefit included brightly lit palm trees around the pool at the W South Beach.
Photo:Â John Parra/Getty Images for Mastercard
Stand Up to Cancer
Jennifer Hudson rocked the Masterpass House during the benefit, which is part of an overall campaign to raise $44 million.
Photo:Â John Parra/Getty Images for Mastercard
Derby After Dark
Following MLB's HomeRun Derby, T-Mobile presented an after-party at Faena Forum. Lighting in the cell phone provider's signature magenta color came from 3G Productions.
Photo: Chris Carter
Derby After Dark
Faena Forum, the venue and caterer of the event, decked out the desert station with cake lollipops decorated to look like baseballs.
Photo: Chris Carter
Derby After Dark
Rawlings baseballs in magenta and white served as decorative touches throughout the event.
Photo: Chris Carter
BMF Media Group designed 25 activations that each were reflective of a specific Marriott hotel brand. For the Aloft Hotels “Listen Up” section, the design reflected the brand’s passion for music and technology innovation. A structure with four cube-shape directional speakers was built to allow guests to place their heads inside and listen to artists from brand’s “Live at Aloft Hotels” concert series.
Photo: Courtesy of Marriott
Moxy, which is known for having a fun, millennial-focused aesthetic, showcased a “Play On” area that featured a ball pit hanging from a truss cube. Guests were invited to jump in and search for prizes in the hot pink plastic balls. The station also had a bar that served cocktails in Capri Sun-inspired pouches.
Photo: Courtesy of Marriott
Courtyard’s “Classics with a Twist” was inspired by the game Twister, featuring a structure that resembled an oversize game board on the floor that extended to the walls. The dots on the game board represented Courtyard’s brand positioning, food and beverage concepts, partnerships, and the breadth of the brand’s portfolio. Attendees were encouraged by brand representatives to participate in a game of Twister as a photo op.
Photo: Courtesy of Marriott
Element’s “Balancing Act” featured a living wall of moss and greenery with letters spelling out the eco-conscious brand’s tagline. The floor mimicked a natural bike path with wood chips and grass. Three green bicycles were mounted in front of the greenery as a photo op for attendees.
Photo: Courtesy of Marriott
As the brand positioning of Autograph Collection is that every property has “its own unique story,” BMF created a library-inspired installation with a massive book staged in the center of the space. The book highlighted Autograph properties and brand pillars.
Photo: Courtesy of Marriott
While many stations incorporated color, Delta Hotels “Clean/Chaos” featured a white bedroom set staged in front of a string art installation. The string material spelled out the brand’s name and tagline: “Delta Hotels. Simple Made Perfect.”
Photo: Courtesy of Marriott
Le Meridien’s “Swings of Glamour” featured a chic travel-theme swing set photo op, designed to remind guests about the meaning of savoring a travel experience. The activation was inspired by the “France is in the Air” campaign from Air France—the founder of the hotel brand.
Photo: Courtesy of Marriott
The Renaissance Hotels “Navigators Hot(e)line” was designed to highlight the local and personalized service offered by the brand’s Navigators—hotel employees that give guests tips on finding local experiences. Five rotary phones were placed on plinths in front of a black wall showcasing quotes related to destinations including Dubai, New York, and Beijing. Guests who picked up the phones heard pre-recorded audio from Navigators offering tips for that particular destination.
Photo: Courtesy of Marriott
For W Hotels “Color Boldly,” BMF built an all-white room that served as a blank canvas. The room’s centerpiece presented six paint colors that corresponded to six W experiences, which were described on labels.
Photo: Courtesy of Marriott
Guests were invited to take brushes and rollers to paint what they wanted on the walls. The word “luxury” was displayed on the back wall.
Photo: Courtesy of Marriott
Sheraton’s “Revolution” scratch-off wall was inspired by the brand’s transformation and the power of community. The initial black matte wall displayed gloss black negative connotations about the brand, including “old” and “tired.” Guests could take hotel keycards to scratch away those worlds.
Photo: Courtesy of Marriott
The wall was gradually scratched off to reveal new Sheraton brand messaging, which offered terms such as “community,” “modern,” and “global exchange”—nodding to the guests’s team effort.
Photo: Courtesy of Marriott
For TownePlace Suites “Closet Essentials,” BMF created a custom walk-in closet. To emphasize the brand’s appreciation of guests’s D.I.Y. attitude, the closet had hanging racks displaying paper fashion pieces that attendees could pose with. Additional items on closet shelves nodded to the hotel’s brand partnerships.
Photo: Courtesy of Marriott
The Ritz-Carlton “#RCMemories Shop” was inspired by the brand’s mission of selling memories, rather than simply room nights. The activation featured shelving units styled and displayed like a retail shop with all-white framed photos of travel images and social media posts. A brand representative was on site to speak about what memories were “for sale.”
Photo: Courtesy of Marriott
SpringHill Suites’s “Space to Infinity” provided guests with an indoor planetarium experience. The exterior of the cube featured constellation-style brand messaging.
Photo: Courtesy of Marriott
Inside the SpringHill Suites cube, guests could walk around and “stargaze.” A 360-degree fiber optic installation provided the starry night effect.
Photo: Courtesy of Marriott
For St. Regis, BMF created an illuminated tree installation to demonstrate the history of the brand, which has roots that go back to 1904 in New York. The installation, which was inspired by the brand’s modern indulgence aesthetic, hung over a long table that displayed key milestones in the history of the brand.
Photo: Courtesy of Marriott
The Luxury Collection offered guests three “portals” designed to virtually transport them around the world. Guests were greeted by a “concierge” who directed them to the closed doors. When guests looked through the door peep holes, they saw digital vignettes of locations in Peru, Thailand, and off the coast of the western U.S.
Photo: Courtesy of Marriott
Tribute Portfolio’s “Add Your Own Color” featured a life-size coloring book, inspired by the brand’s colorful aesthetic. The content of the coloring book design offered illustrations and names of Tribute destinations.
Photo: Courtesy of Marriott
Wellness-focused hotel brand Westin showcased a modern take on the apothecary shop. The shop consisted of shelves with curated items including herbs, fresh fruit, fitness items, essential oils, and Westin sleep balm.
Photo: Courtesy of Marriott
Attendees were encouraged to color in the book using a variety of colored pencils.
Photo: Courtesy of Marriott
