This year's Comic-Con International took place July 21 to 24 in and around the San Diego Convention Center. Amazon Village partnered with NVE: The Experience Agency to host activations for some of Amazon's shows. The Man in the High Castle experience had a pop-up museum and a virtual-reality experience using Samsung Vive VR headset technology that immersed fans in the show's world, which imagines that the Nazis had won World War II. The 4-D virtual-reality experience included recreations of scenes from the show, an atomizer for scent, and a rigged trail that moved. Participants could also take 360-degree photos to share on social media.
TBS and Snickers promoted Conan O'Brien's talk show Conan with a Satisfaction Station activation at the Petco Park Interactive Zone. Fans could dress up as fictional superheroes for a branded content video, and photos taken within the station could be used to create comic-book covers starring fans in costume.
The inaugural Panorama music festival took place July 22 to 24 at Randall's Island in New York. The Goldenvoice-produced event had a tech-art theme, realized by a pop-up museum called the Lab. Digital art installations included an attendee-powered color wall from sponsor HP. Using the brand's technology, the wall changed colors in time for a selfie taken with a laptop. The activation was produced by Infinity Marketing Team.
American Express activated its Amex Experience tent—which was designed and constructed by Momentum Worldwide—during the festival. A popular low-tech experience for festivalgoers was a customizable sunglasses station.
Macy's partnered with LeadDog Marketing Group to produce the Macy's Oasis, which gave festivalgoers a chance to relax with lounge furniture and a charging station. Along with bandanas soaked in ice water, the lounge had a string-art wall created by attendees.
Century 21 Real Estate hosted a networking event for real estate agents and industry professionals June 23 at the Camarillo Airport in California's Ventura County. Instead of a traditional still photo booth, organizers brought in a system from A-1 Array that combined images from 13 cameras into an animated GIF.
