event experiences

August 29, 2016
Parada Coca-Cola
Parada Coca-Cola

The ceiling installation design was inspired by a burst of bubbles exploding from a Coca-Cola bottle. The installation lit up in gold whenever athletes won a gold medal during the Games.

Photo: Tiago de Paula Carvalho
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Relate is a new conference series from software company Zendesk that is focused on exploring relationships and customer service. To tie to that theme, organizers offered a thank-you note station at the May event in San Francisco. The company’s in-house creative team designed witty cards and invited attendees to personalize them with a hand-written note expressing their appreciation to their colleagues. More than 300 cards were stamped and then mailed by Zendesk staff, and attendees took home an additional 1,000 cards and envelopes.
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Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
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