Branding

In the Monday night drizzle, the crowd of media buyers trooped to Central Park's Wollman Rink for Fox's annual bash. Angel City Designs worked with the network's vice president of special events, Tomiko Iwata, to produce the affair, which included a large topiary of the Fox logo.

Grass cut to form an Adidas logo

A white seating cluster took the form of a CW logo.

An enormous hedge—comprised of vines, boxwood, daisies, Vanda orchids, and calla lilies—stood in one area of the event and served as an unofficial step-and-repeat for many guests.

Airstar America provided several large lighted balloons with the American Express logo.

Team Sandtastic created a sand sculpture of the American Express logo.

To make room for the elevated platform, Shiraz Events moved the club's furniture to the terrace. The team then installed screens along one wall and digital agency Fake Love projected tweets and photos of guests arriving that were taking by staffers with Wi-Fi cameras.

The company brought a neon sign of the Cole Haan logo to both nightclub events.

The foundation's logo was inset into the event carpeting.

Staffers wore T-shirts with colorful renditions of the museum's logo.

Target's large-scale light, fashion, and dance show on the facade of the Standard New York hotel

The organization's logo decorated the tops of cocktail tables, which were spread throughout the space.

The wall contained 12,000 inspirational pins and was the backdrop to a lounge the offered games, spa treatments, and other giveaways at Miami's Bayfront Park.

The Crossroads party logo could also be seen on napkins at the bar.