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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Pr and marketing

December 7, 2016
The National Association of Realtors Conference Live website include articles, photos, and videos submitted by the 30 featured attendees as well as by association staff.
The National Association of Realtors Conference Live website include articles, photos, and videos submitted by the 30 featured attendees as well as by association staff.
Photo: Courtesy of National Association of Realtors
Rather than traditional business attire, Content Marketing Institute founder Joe Pulizzi donned the event's color—orange—for his opening keynote.
Rather than traditional business attire, Content Marketing Institute founder Joe Pulizzi donned the event's color—orange—for his opening keynote.
Photo: Courtesy of Content Marketing World
The conference’s color theme carried through to snacks served at breaks. Cups of cantaloupe and peaches, cupcakes with orange frosting, Cheetos, Orange Crush soda, and carrots with dip are some of the orange-hued bites that are offered.
The conference’s color theme carried through to snacks served at breaks. Cups of cantaloupe and peaches, cupcakes with orange frosting, Cheetos, Orange Crush soda, and carrots with dip are some of the orange-hued bites that are offered.
Photo: Courtesy of Content Marketing World
The spaceship design of the keynote stage tied to the conference theme of 'Content Strikes Back'—a play on Star Wars—and became a popular backdrop for attendees to use in photos.
The spaceship design of the keynote stage tied to the conference theme of "Content Strikes Back"—a play on Star Wars—and became a popular backdrop for attendees to use in photos.
Photo: Courtesy of Content Marketing World
Instead of a traditional panel format, organizers created a replica of the set from the game show Hollywood Squares to house two sessions: one featuring nine of the conference’s keynote speakers and another with instructors from the Content Marketing University as game participants. Tim Washer, creative director for Cisco and a comedy writer, served as host, asking participants questions related to content marketing.
Instead of a traditional panel format, organizers created a replica of the set from the game show Hollywood Squares to house two sessions: one featuring nine of the conference’s keynote speakers and another with instructors from the Content Marketing University as game participants. Tim Washer, creative director for Cisco and a comedy writer, served as host, asking participants questions related to content marketing.
Photo: Courtesy of Content Marketing World
Since the third year of the event, organizers have designed something to recognize repeat attendees. This year it was a 'Wall of Fame' made of squares attached with Velcro, bearing the names of those who have attended since the event began six years ago and those who have attended the last five years. During the conference, the wall was a popular site for photos, and at the end the individuals could take their squares home.
Since the third year of the event, organizers have designed something to recognize repeat attendees. This year it was a "Wall of Fame" made of squares attached with Velcro, bearing the names of those who have attended since the event began six years ago and those who have attended the last five years. During the conference, the wall was a popular site for photos, and at the end the individuals could take their squares home.
Photo: Courtesy of Content Marketing World
After selecting the theme of “Content Strikes Back,” organizers lined up Star Wars actor Mark Hamill for the closing session. Pulizzi and Hamill sat in futuristic-looking orange chairs for their discussion.
After selecting the theme of “Content Strikes Back,” organizers lined up Star Wars actor Mark Hamill for the closing session. Pulizzi and Hamill sat in futuristic-looking orange chairs for their discussion.
Photo: Courtesy of Content Marketing World
Kingman Ink created graphic renderings from 20 sessions at the conference. The artwork was displayed in the exhibit hall until the final day when organizers stacked them outside the workshop rooms. Pulizzi said they switched to a square format for the renderings because that shape makes them more suitable to be shared on Instagram.
Kingman Ink created graphic renderings from 20 sessions at the conference. The artwork was displayed in the exhibit hall until the final day when organizers stacked them outside the workshop rooms. Pulizzi said they switched to a square format for the renderings because that shape makes them more suitable to be shared on Instagram.
Photo: Courtesy of Content Marketing World
The debut took place in a graffiti-covered warehouse in downtown Los Angeles, with an exterior that did not betray the activities inside.
The debut took place in a graffiti-covered warehouse in downtown Los Angeles, with an exterior that did not betray the activities inside.
Photo: Jeff Granbery
A wall of blocks concealed the car before its debut.
A wall of blocks concealed the car before its debut.
Photo: Jeff Granbery
Drones inside each block removed the pieces one by one, surprising guests and getting the crowd buzzing.
Drones inside each block removed the pieces one by one, surprising guests and getting the crowd buzzing.
Photo: Jeff Granbery
The drones hidden inside the blocks that concealed Infiniti's new vehicle flew away in fluid, elegant motions to reveal the car.
The drones hidden inside the blocks that concealed Infiniti's new vehicle flew away in fluid, elegant motions to reveal the car.
Photo: Jeff Granbery
Infiniti executives introduced the car after the debut.
Infiniti executives introduced the car after the debut.
Photo: Jeff Granbery
Guests interacted with the car after its reveal.
Guests interacted with the car after its reveal.
Photo: Jeff Granbery
The brand's color, purple, dictated the decor scheme, including structural arrangements of flowers.
The brand's color, purple, dictated the decor scheme, including structural arrangements of flowers.
Photo: Jeff Granbery
Tube lighting illuminated angular bars with an industrial edge.
Tube lighting illuminated angular bars with an industrial edge.
Photo: Jeff Granbery
A projection showed the city lights of Los Angeles, with the streets laid out on a grid.
A projection showed the city lights of Los Angeles, with the streets laid out on a grid.
Photo: Jeff Granbery
At Parrot's C.E.S. exhibit, Swiss drone maker SenseFly premiered its eXom drone.
At Parrot's C.E.S. exhibit, Swiss drone maker SenseFly premiered its eXom drone.
Video Still: Courtesy of SenseFly
Bb Fall2016 Innovativemeetingsheroboxcs
Illustration: Carolyn Bouchard
Event guests receive a wristband with an LED button, known as a Pixl, attached. Each one comes with a unique code that is used to activate the device via text.
Event guests receive a wristband with an LED button, known as a Pixl, attached. Each one comes with a unique code that is used to activate the device via text.
Photo: Courtesy of Hurdl
SpotHero for Events
SpotHero for Events

In mid-September, SpotHero launched a new service to help planners provide parking for their guests. SpotHero for Events allows guests to find and reserve parking in advance through a mobile app and website. The system operates in real time to reflect street closures and construction. Planners can embed the custom parking landing page on their event’s website and in emails and other communication materials so guests can reserve a spot with one click. The system is currently available in 15 cities across the United States, including Chicago, Los Angeles, New York, and Washington, D.C.

Photo: Courtesy of SpotHero
Jitjatjo
Jitjatjo

Jitjatjo is an app to facilitate on-demand temporary staffing for venues, caterers, events, and more. When a user requests staffing, the app handles the entire process from hiring through payroll. Requests can be made as late as an hour before a scheduled shift, for examples to replace people who have called in sick or simply don’t show up. The app analyzes requests and selects talent based on their experience, location, skills, availability, history, and ratings. Users can also request specific attire, include details regarding an assignment, and send messages in the app without having to share their contact information. Jitjatjo launched October 18. Currently, the service is only available in New York, but the company is making plans to expand to other cities.

Photo: Courtesy of Jitjatjo
SlideBot
SlideBot

SlideBot is a tool to help people create engaging presentations. Users either type content directly in SlideBot or import an existing PowerPoint or Word file. The system uses “natural language processing” to understand the presentation’s content and then searches its database of more than 25 million images to find those that are most appropriate. After identifying images, SlideBot uses thousands of design rules to place the text on the images. Users can also choose from more than 800 icons and symbols to customize the presentation. Users can present directly from SlideBot or they can export a fully editable version to Powerpoint. The system costs $19 per month or $179 per year.

Photo: Courtesy of SlideBot
Grip
Grip

Grip is an app to facilitate networking at events. Similar to dating apps, Grip requires both parties to express an interest before connecting. Once two people both express an interest, that triggers a “handshake” in the app and the two people can then communicate through in-app messages to share ideas and arrange a meeting. Users can log in with their LinkedIn or Facebook accounts and also add a description about their interests. The system’s algorithm uses that data to recommends people to meet. Users can also join any of the more than 500 networking communities that exist within the app. In addition to the Grip app, the company also offers a white label version for events and planners can also integrate Grip’s API into their existing app or website.

Photo: Courtesy of Grip
Guesto
Guesto

Guesto is a new app that launched in October that allows planners to check in guests and print name tags using an iPad and small label printer. Planners can create custom badges with their event’s logo, and import events and guest lists from Eventbrite or a simple spreadsheet. Guests can be identified for check-in either by searching for their name or by scanning a barcode or QR code.

Photo: Courtesy of Guesto
Invite the Media
Invite the Media

Invite the Media is an online system to get journalists, bloggers, and influencers to an event. Planners fill out a form to indicate the date, time, location, and registration page of the event as well as details about the type of event (a conference, trade show, or fund-raiser, to name a few examples) and social media links and hashtags. The system then selects who in its database of more than 1 million media representatives in 150 countries would be suitable to receive the information. Reporters opt in to the media list so when an event matches their profile of interests it also triggers an invitation. The system sends reminder emails and provides tracking and metrics at the conclusion of each campaign. The company reports it has sent more than 450,000 invitations to date. Pricing ranges from $79 to $499.

Photo: Courtesy of Invite the Media
Swoogo
Swoogo

Swoogo is a comprehensive planning system to manage an event’s website, registration, and marketing. Users choose a theme and drag-and-drop content widgets to create the event website. The system’s setup wizard can be used to create the registration form, designate registrant types, and add sessions. Pricing is based on how many people have access to create and edit events, ranging from $500 for one “full user,” to $2,000 for eight. All plans can be used for an unlimited number of events and registrations.

Photo: Courtesy of Swoogo
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