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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Experiential

December 7, 2016
Beverly Hills Holiday Lighting Celebration
Beverly Hills Holiday Lighting Celebration

The 30th annual Beverly Hills Holiday Lighting Celebration took place November 20 on Rodeo Drive. Produced and designed by AGENC, the celebration featured interactive elements including a life-size plexi snow globe gift box. Passersby were encouraged to take a photo in the box and post to Instagram with the hashtag #onlyonrodeo. Decorations will be on display through January 3, 2017.

Photo: Line 8 Photography
Canvas Bar opened at 950 Queen Street West at Shaw Street in Toronto on November 1. The pop-up is open to the public Thursdays through Sundays until November 25.
Canvas Bar opened at 950 Queen Street West at Shaw Street in Toronto on November 1. The pop-up is open to the public Thursdays through Sundays until November 25.
Photo: Vito Amati
'Stir Creativity,' the name of Bombay Sapphire's campaign that encourages consumers to unleash their creative side, is displayed in blue neon signage. The tagline is also the pop-up's hashtag on social media.
"Stir Creativity," the name of Bombay Sapphire's campaign that encourages consumers to unleash their creative side, is displayed in blue neon signage. The tagline is also the pop-up's hashtag on social media.
Photo: Vito Amati
A sign in the entrance of the pop-up informs guests about the pop-up's creativity theme, with the glass serving as a blank 'canvas.'
A sign in the entrance of the pop-up informs guests about the pop-up's creativity theme, with the glass serving as a blank "canvas."
Photo: Vito Amati
A menu at the bar gives guests an overview of the four steps they can take to make their own gin cocktail. Attendees are given a glass and purchase the base, which is Bombay Sapphire gin on ice.
A menu at the bar gives guests an overview of the four steps they can take to make their own gin cocktail. Attendees are given a glass and purchase the base, which is Bombay Sapphire gin on ice.
Photo: Vito Amati
The first D.I.Y. station is the mixing wall, which offers three infused tonics for guests to pour. Ingredients, which are displayed in labeled jars, change weekly.
The first D.I.Y. station is the mixing wall, which offers three infused tonics for guests to pour. Ingredients, which are displayed in labeled jars, change weekly.
Photo: Vito Amati
The second station is the spritz wall, where attendees can add extracts such as lemongrass, cassia, bergamot, and edible glitter.
The second station is the spritz wall, where attendees can add extracts such as lemongrass, cassia, bergamot, and edible glitter.
Photo: Vito Amati
The spritz station also features a custom mural, which guests can color in with Bombay Sapphire's signature blue and teal hues.
The spritz station also features a custom mural, which guests can color in with Bombay Sapphire's signature blue and teal hues.
Photo: Vito Amati
The final station is a garnish station, where guests can choose from fresh ingredients like watermelon radishes, cinnamon sticks, and lemons and limes.
The final station is a garnish station, where guests can choose from fresh ingredients like watermelon radishes, cinnamon sticks, and lemons and limes.
Photo: Vito Amati
For those who don't feel like making their own cocktails—or for those who want more than one drink—the pop-up has a bar with a rotating group of bartenders from bars across North America. The bartenders are tasked with creating their own bespoke cocktails.
For those who don't feel like making their own cocktails—or for those who want more than one drink—the pop-up has a bar with a rotating group of bartenders from bars across North America. The bartenders are tasked with creating their own bespoke cocktails.
Photo: Vito Amati
Photo ops include a wall of ivy with a geometric neon heart in the center.
Photo ops include a wall of ivy with a geometric neon heart in the center.
Photo: Vito Amati
Wooden cocktail stirrers with a geometric design can be inked with personal messages for guests to further customize their drinks.
Wooden cocktail stirrers with a geometric design can be inked with personal messages for guests to further customize their drinks.
Photo: Vito Amati
Once guests have finished making their drink, they're encouraged to take photos and share their creations on social media.
Once guests have finished making their drink, they're encouraged to take photos and share their creations on social media.
Photo: Vito Amati
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