Stand out or stay unseen.
Stand out or stay unseen—showcase your excellence in the 12th Annual EEAs.

Agency

March 14, 2017
The vehicle was on display in the ski jump throughout the duration of the competition.
The vehicle was on display in the ski jump throughout the duration of the competition.
Photo: Igor Yu
Latest in Experiential Marketing, Activations & Sponsorships
“Part of the AARP culture is to sponsor events and help bridge generations, just like what the Stones do as well,” said Jason Weinstein, AARP’s vice president of event strategy and service, about the partnership between the band and the organization.
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Why AARP Might Be the Coolest Brand Activating Right Now
Each sleepwear garment includes a hangtag with a QR code that offers a behind-the-scenes look into Smith’s personal experience with the Galaxy Ring and how it inspired the pieces.
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Glitz, Glam, and Goldfish?!: See the Brand Highlights From NYFW Spring/Summer 2025
Like the brand's previous activations, the Google Play Playground aimed to reward its Play Points members and help connect them to content beyond the Play Store.
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See the Colorful Playground (and Giant Slide) That Google Play Brought to a Music Festival
During both Coachella and Stagecoach, guests partied at the Gallery Desert House.
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At Food & Wine’s Best New Chefs event in 2014, organizers eschewed a traditional red carpet in favor of stairs leading to the event space emblazoned with a custom typography message bearing the name of the occasion.
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Brand & messaging stairs
The vehicle was on display in the ski jump throughout the duration of the competition.
Experiential Marketing, Activations & Sponsorships
Why This Luxury Car Was Placed Inside a Ski Jump
At Food & Wine’s Best New Chefs event in 2014, organizers eschewed a traditional red carpet in favor of stairs leading to the event space emblazoned with a custom typography message bearing the name of the occasion.
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The event came to Sir Stage37 in New York on February 22.
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Why AARP Might Be the Coolest Brand Activating Right Now
The organization, which is synonymous with mature folks, sponsored The Rolling Stones’ latest tour and took a fun branded activation on the road.
“Part of the AARP culture is to sponsor events and help bridge generations, just like what the Stones do as well,” said Jason Weinstein, AARP’s vice president of event strategy and service, about the partnership between the band and the organization.
Experiential Marketing, Activations & Sponsorships
Glitz, Glam, and Goldfish?!: See the Brand Highlights From NYFW Spring/Summer 2025
Brands such as Samsung, L.L.Bean, and Olaplex engaged the fashion crowd with parties, pop-ups, and designer collabs.
Each sleepwear garment includes a hangtag with a QR code that offers a behind-the-scenes look into Smith’s personal experience with the Galaxy Ring and how it inspired the pieces.
Experiential Marketing, Activations & Sponsorships
See the Colorful Playground (and Giant Slide) That Google Play Brought to a Music Festival
Play Points members at Zedd in the Park were able to earn rewards, get exclusive merch, and score major stage views at the over-the-top experience.
Like the brand's previous activations, the Google Play Playground aimed to reward its Play Points members and help connect them to content beyond the Play Store.
Experiential Marketing, Activations & Sponsorships
Has This Media Brand Solved the Experiential Marketing Equation?
Gallery Media Group’s events franchise, Gallery House, aims to be the place for both top brands and creators during major cultural moments.
During both Coachella and Stagecoach, guests partied at the Gallery Desert House.
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Trend Spotted: Brands Are Transforming Private Homes Into Ongoing Immersive Experiences
Whether it's running for a few days or a few seasons, here are some must-have moments for making brand takeovers in private estates both immersive and unforgettable.
3. Unique Settings for VIP Dinners
Experiential Marketing, Activations & Sponsorships
Want to Engage College Students? Give ‘Em Free Food—That’s What Uber Did
The brand’s “The One Shop” is designed to promote its new membership program aimed at the campus crowd.
The tour kicked off Aug. 21 at the University of Miami and will wrap up at the end of October at the University of Southern California.
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How Barstool Sports Took on the Great Outdoors with This Camp-Themed Activation
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Places
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Bumble's Head of Experiential Shares 11 Rules for Creating Authentic Events
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Take a Hike: Find Out Why BÉIS Is Camping Out at National Parks
To promote its new durable Utility Collection, the luggage brand decked out its RV with fun rustic elements and plenty of bag options.
Visitors are able to get creative at outdoor coloring stations.
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34 Cool Event Ideas You May Have Missed From Stanley, Deloitte, Nat Geo, and More
Here’s a look at some steal-worthy ideas we spotted in August 2024.
DLUXE Photobooths captured portraits, while a Nostalgic Memoirs audio booth (pictured) and Founder's Original beer pong added interactive elements to the evening. Guests also received soothing massages courtesy of Bodied Beauty.
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Live Más... Like a Senior: See Inside Taco Bell’s Quirky Early Retirement Community
The fast-food brand embraced the slow living movement with its latest activation.
The footprint featured a kitschy vibe with Palm Springs-inspired, midcentury-style signage.
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Bonjour! See Inside Maison Lillet’s 'Emily in Paris' Pop-Up Experience
The aperitif brand brought Parisian chic to NYC with the Netflix series-inspired "Café de Lillet.”
Lillet transformed West Village eatery Boucherie into a charming bistro like those seen on the show.
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IKEA’s Dreamy ‘Sleepeasy’ Is a Whimsical Ode to a Good Night’s Sleep
The brand’s clever pop-up features immersive rooms showcasing how the right mix of comfort, light, air, and more can transform your sleep—and how IKEA products can help.
Studies show that people sleep best at about 65 degrees, so IKEA brought that temperature component to life in an icy room—complete with icebergs made from hanging comforters—where guests can immediately feel a chill when they walk in. The space showcases IKEA's new cooling mattress and other cooling products.
Experiential Marketing, Activations & Sponsorships
Inside the Fizzy, Flower-Filled Pop-Up Hosted by Blake Lively's Beverage Brand
The actress partnered with a floral designer to promote Betty Buzz and her new summer blockbuster, It Ends With Us.
The Betty Blooms pop-up overtook Chelsea’s Starbright Floral Studio on Aug. 7 and will be open through Aug. 20. Designed to promote Blake Lively’s summer blockbuster, It Ends With Us, the pop-up also promotes Lively’s sparkling beverage brands: Betty Buzz and Betty Booze.
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