Production & StrategyExperiential Marketing, Activations & SponsorshipsPOP UP OUTDOOR EVENT SPACEApril 16, 2017Google's first block party activation came to Abbot Kinney in Los Angeles from February 11 to 12.Photo: Courtesy of GoogleLatest in Experiential Marketing, Activations & SponsorshipsExperiential Marketing, Activations & SponsorshipsWhite House Correspondents’ Dinner 2024: Inside the Bevy of Bashes From Big-Name Media BrandsExperiential Marketing, Activations & Sponsorships32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and MoreExperiential Marketing, Activations & SponsorshipsDreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for BrandsExperiential Marketing, Activations & SponsorshipsCoachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand ActivationsRelated StoriesExperiential Marketing, Activations & SponsorshipsmarketingExperiential Marketing, Activations & SponsorshipsBRANDING SUGAR PLUMExperiential Marketing, Activations & Sponsorships10 Best Ideas of the Week: a Massive 3-D Projection, a Tennis Ball Installation, and an Underground Makeup Pop-UpExperiential Marketing, Activations & SponsorshipsExperiential