The late-night Neon Carnival returned to a regional airport in Thermal, California, on April 15 for the eighth consecutive year. Conceived by event producer Brent Bolthouse, the carnival brought new games and amusement-park rides. Tinder paired guests with a match for a bumper-car ride.
Tequila Don Julio poured specialty drinks from inside an Airstream.
Jeremy Scott’s Moschino party, produced by XA, had a colorful, kitschy, larger-than-life Candy Crush theme this year. Guests slid into a ball pit that was made of lucite and lit from the bottom in neon.Â
An oversize Absolut Lite-Brite-style installation allowed guests to interact by placing pieces into different slots to create their own patterns and art. The green palette was a nod to Absolut’s lime flavor.
A gondola emblazoned with both the brand's name and the event's hashtag provided boat rides for guests around a lake.
Guests could scoop up chokers or anklets that were personalized on the spot with their names.
PopSugar's Cabana Club event included an activity through which guests could customize their own makeup bags, filling the contents of their choice and then getting the bags personalized with their names or Instagram handles on the spot.
Sugarfina created a D.I.Y. candy bar cart decked with succulents, hanging terrariums, and palm fronds.
Guests could pick up Lucky Brand bandanas, embroidered on the spot with their names or initials.
In a sign of the times of relaxed legislation, the event gave guests a chance to sample different strains of cannabis from leading brands.
In the DSW suite at the Popsugar event, guests could customize shoes with metallic studs and colorful shoelaces, which hung on a rack nearby in a color-blocked fashion. A curtain, also made of shoelaces, covered suite's window.
For sponsor Netflix, a brightly colored candy bar pulled out juvenile themes and hues from the show Unbreakable Kimmy Schmidt.
A flower-decked bike basket held fanny packs ready for guests' customizing touches.
Social content publisher TheAudience hosted an event where sponsor Wildfox offered swag from a claw machine.
At the D.I.Y. skateboard station guests could choose to design their own tray or coat rack using a selection of funky printed skateboard decks.
Guests could make their own custom blends of tea while nibbling on breakfast treats like artisanal pop tarts and mini sandwiches.
