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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Festival Experiences

May 22, 2017
Levi's Presents Neon Carnival
Levi's Presents Neon Carnival

The late-night Neon Carnival returned to a regional airport in Thermal, California, on April 15 for the eighth consecutive year. Conceived by event producer Brent Bolthouse, the carnival brought new games and amusement-park rides. Tinder paired guests with a match for a bumper-car ride.

Photo: Michael Bezjian/WireImage
Levi's Presents Neon Carnival
Levi's Presents Neon Carnival

The event included its signature Ferris wheel as well as an enormous checkered dance floor.

Photo: Jonathan Leibson/WireImage
Levi's Presents Neon Carnival
Levi's Presents Neon Carnival

Tequila Don Julio poured specialty drinks from inside an Airstream.

Photo: Jonathan Leibson/WireImage
Jeremy Scott and Moschino Party
Jeremy Scott and Moschino Party

Jeremy Scott’s Moschino party, produced by XA, had a colorful, kitschy, larger-than-life Candy Crush theme this year. Guests slid into a ball pit that was made of lucite and lit from the bottom in neon. 

Photo: Joe Schildhorn/BFA.com
Jeremy Scott and Moschino Party
Jeremy Scott and Moschino Party

The venue’s central lagoon featured a custom marquee surrounded on all sides by large-scale candies that appeared to float above. 

Photo: Sam Deitch/BFA.com
Jeremy Scott and Moschino Party
Jeremy Scott and Moschino Party

An oversize Absolut Lite-Brite-style installation allowed guests to interact by placing pieces into different slots to create their own patterns and art. The green palette was a nod to Absolut’s lime flavor.

Photo: Sam Deitch/BFA.com
Victoria's Secret Angel Escape
Victoria's Secret Angel Escape

A gondola emblazoned with both the brand's name and the event's hashtag provided boat rides for guests around a lake.

Photo: Stefanie Keenan/Getty Images for Victoria's Secret
Victoria's Secret Angel Escape
Victoria's Secret Angel Escape

A tent provided shade and comfortable seating for guests on the sprawling property.

Photo: Alesandra Dubin/BizBash
Victoria's Secret Angel Escape
Victoria's Secret Angel Escape

Guests could scoop up chokers or anklets that were personalized on the spot with their names.

Photo: Alesandra Dubin/BizBash
Revolve Festival
Revolve Festival

At the Revolve Festival, held at the Merv Griffin Estate in Indio, am enormous, eye-catching floral tunnel created a photo op and entry point.

Photo: John Sciulli/Getty Images for Moet
Revolve Festival
Revolve Festival

Decor in a graphic pinwheel-like motif surrounded the stage.

Photo: Sam Deitch/BFA.com
PopSugar Cabana Club
PopSugar Cabana Club

Cotton candy topped champagne cocktails during the Council of Fashion Designers of America brunch as part of the PopSugar Cabana Club at the Colony Palms Hotel, produced by AgenC.

Photo: Michael Kovac/Getty Images for PopSugar
PopSugar Cabana Club
PopSugar Cabana Club

PopSugar's Cabana Club event included an activity through which guests could customize their own makeup bags, filling the contents of their choice and then getting the bags personalized with their names or Instagram handles on the spot.

Photo: Michael Kovac/Getty Images for PopSugar
PopSugar Cabana Club
PopSugar Cabana Club

Sugarfina created a D.I.Y. candy bar cart decked with succulents, hanging terrariums, and palm fronds.

Photo: Alesandra Dubin/BizBash
PopSugar Cabana Club
PopSugar Cabana Club

Branded cornhole games decked the lawn at the PopSugar event.

Photo: Alesandra Dubin/BizBash
PopSugar Cabana Club
PopSugar Cabana Club

A cart served up cotton candy for guests at the PopSugar cabana club.

Photo: Alesandra Dubin/BizBash
Lucky Lounge Presents: Desert Jam
Lucky Lounge Presents: Desert Jam

Guests could pick up Lucky Brand bandanas, embroidered on the spot with their names or initials.

Photo: Alesandra Dubin/BizBash
Lucky Lounge Presents: Desert Jam
Lucky Lounge Presents: Desert Jam

A tent activation for sponsor HomeAway was meant to evoke the comfy, residential feel of the rental booking site's properties at the Lucky Lounge, produced by BMF Media.

Photo: Alesandra Dubin/BizBash
Lucky Lounge Presents: Desert Jam
Lucky Lounge Presents: Desert Jam

A hedge topiary behind the pool provided a graphic nod to Lucky Brand.

Photo: Alesandra Dubin/BizBash
Lucky Lounge Presents: Desert Jam
Lucky Lounge Presents: Desert Jam

An elaborate setup of 11 cameras simultaneously captured guests' poses for a surreal, frozen-in-time-like photo result.

Photo: Alesandra Dubin/BizBash
Katy Perry Footwear Easter Sunday Recovery Brunch
Katy Perry Footwear Easter Sunday Recovery Brunch

At the Katy Perry Footwear Easter Sunday Recovery Brunch, produced by the H.Wood Group, a graphic doughnut wall nodded to the pastel colors of the holiday. 

Photo: Rony Alwin
Katy Perry Footwear Easter Sunday Recovery Brunch
Katy Perry Footwear Easter Sunday Recovery Brunch

Eggs hung from trees, apropos of the event that fell on the Easter holiday.

Photo: Rony Alwin
Ciroc Summer Take Over
Ciroc Summer Take Over

At the Ciroc Summer Take Over at the Hard Rock Hotel, decor included bottles displayed next to vintage objects, vinyl records, and florals.

Photo: Michael Kovac/WireImage
Pandora Indio Invasion
Pandora Indio Invasion

At Pandora’s fourth annual Indio Invasion, staffers' shirts and drink cups matched the bold graphic logo repeated throughout the event.

Photo: Michael Bezjian/Getty Images for Pandora Media, Inc.
TopShop and TopMan's The Escape
TopShop and TopMan's The Escape

TopShop and TopMan's The Escape took over the boutique property Korakia Pensione, where a tented seating group and shade structure had a bohemian feel.

Photo: Alesandra Dubin/BizBash
TopShop and TopMan's The Escape
TopShop and TopMan's The Escape

Flower crowns, as well as a glitter makeup installation, capitalized on the now-famous festival style.

Photo: Alesandra Dubin/BizBash
Fashion Mamas' Mama Mirage
Fashion Mamas' Mama Mirage

At the first Coachella party created specifically to be a family-friendly environment, the members group Fashion Mamas hosted a pool party where Base Coat Nail Salon offered pedicures using colors from a special collaboration.

Photo: Alesandra Dubin/BizBash
DEW Label Motel in Palm Springs
DEW Label Motel in Palm Springs

Label Motel launched the DEW Label Series with a weekendlong motel takeover where an all-white stage seemed to echo the bold, mid-century architecture of Palm Springs.

Photo: Eric Reed/Invision for DEW/AP Images
#WeedmapsOasis
#WeedmapsOasis

Cannabis tech and media company Weedmaps hosted a weekendlong event that included eye-catching geodesic domes and a greenhouse. Tony Schubert of Event Eleven designed and produced the event.

Photo: Matteo Prandoni/BFA.com
#WeedmapsOasis
#WeedmapsOasis

In a sign of the times of relaxed legislation, the event gave guests a chance to sample different strains of cannabis from leading brands.

Photo: Matteo Prandoni/BFA.com
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