State Farm Here to Help Lounge
The insurance company State Farm set up a lounge called "Here to Help" that promoted volunteerism. It featured guest-comfort amenities like charging stations and storage lockers, and offered free gear such as hats, miniature fans, and fanny packs. The space hosted intimate performances from bands and musicians playing the festival, who also talked about their volunteering experiences.
Photo:Â Nadia Chaudhury for BizBash
HomeAway Photo Booth
The vacation rental site HomeAway, which sponsored a stage at the festival, fashioned an upside-down house as a photo opportunity in which fans pretended to hang from the ceiling. The brand gave away a free backstage pass every day to random fans.
Photo:Â Nadia Chaudhury for BizBash
Miller Lite Bar 75
The decor reflected a literal but playful take on the bar's designation as a place for "real fans."
Photo:Â Nadia Chaudhury for BizBash
