At the start of the experience, guests could enjoy cocktails made with Hennessy served in glasses with the brand's logo.
Photo: Courtesy of Hennessy
The waiting area featured the brand's tagline, "Never stop. Never settle."
Photo: Courtesy of Hennessy
The first room in the tour had wall-to-wall graphics of vineyards, plus simulated rainfall to depict the unpredictable weather that winemakers often face. "The Wine Making Room required the team balance the speed of rainfall within the room, paired with a lighting plan to replicate the change in seasons," said Pham.
Photo: Courtesy of Hennessy
The minimalist design of the copper room was inspired by a traditional Charentais pot still, which is used to distill cognac. The room featured a neon graphic of the pot still.
Photo: Courtesy of Hennessy
The copper room provided guests with a popular photo op as it changed colors.
Photo: Courtesy of Hennessy
The next room featured rows of French Limousin oak barrels, designed for consumers to visualize the maturation process of eau-de-vie—a clear, colorless fruit brandy that is aged into cognac. Hennessy ambassador Jamie Evans discussed the aging process in the barrel room.
Photo: Courtesy of Hennessy
Evans then led a guided tasting of Hennessy in an all-white room that was decorated with vials of eau-de-vie. "The Blending Room featured 933 bottles of Hennessy eau-de-vie strategically installed in different shades to represent the different ages," said Pham.
Photo: Courtesy of Hennessy
After the tasting, guests were led into an industrial-inspired bar to enjoy more cocktails. The bar featured a light fixture decorated with bottles of Hennessy.
Photo: Courtesy of Hennessy
The bar also displayed on-theme imagery, which included photos of distillation factories and tasting glasses.
Photo: Courtesy of Hennessy
Industry expert and writer Camper English performed a cocktail ice demonstration, in which he carved a block of ice into a sphere.
Photo: Courtesy of Hennessy
