experiential moments

In the Under 30 Summit Experiences Hub, Samsung provided guests the opportunity use the Samsung Galaxy Book to answer the question “What are you in the relentless pursuit of?” and have their response printed on the back of a shirt.

A new stage, called Dither, was introduced by III Points organizers for the fifth edition of the festival. Created as a booth, it allowed passersby to watch, and listen in, as if they were in a recording studio.

A bar for Zignum Mezcal cocktails featured green and white logo projections.

Making a statement on the "absurdity of V.I.P. culture," said Freshman, the Blackdove VRP Experience virtual-reality installation offered attendees the chance to relax in virtual destinations via digital museums that show images which move. The artists were Girls Unaware, Muvtek, and Natasha Tomchin.

The vehicle experience incorporated Lightwave virtual-reality technology and analyzed real-time emotion data from guests to create personalized biometric data portraits.

Sponsor Facebook Messenger created a wall where attendees could "send a message that matters" by leaving notes of encouragement and love.

The 29Rooms production team comprises more than 200 people. The experience took a full month to build. The number of total social media posts associated with 29Rooms has currently surpassed 729 million potential impressions, double from last year.

Refinery29 partnered with Snap Inc. to launch a Spectacles rental program at the exhibition. A limited number of attendees per session were offered a pair of Spectacles to capture the experience. “Snaps” that are captured with Spectacles transfer wirelessly to a user’s Memories in Snapchat and are saved in a circular video format. The videos can then be uploaded to a Snapchat story.

In the “Art Heals” space, which was created with nonprofit organization Art of Elysium, guests were able to decorate the large paper lanterns.

Alexa Meade’s “Become the Masterpiece” allowed guests to turn themselves into art with painted props like coats, sunglasses, and umbrellas.

The multi-sensory “Erotica in Bloom” from Maisie Cousins featured 1,500 flowers.

Inspired by the sexual symbolism of flowers, guests were able to step inside oversize “blooms” to experience custom sounds, as well as scents.

Katie Kim, manager of brand partnerships and experiences at Cadillac, explained that “The Art of Innovation,” which was created in collaboration with fashion designer Jason Wu, represented the stages of the creative process, from idea to completion, and was designed to be Instagram friendly. “There has to be a money shot. There has to be a way for someone to get a Boomerang. Which is why the lighting is dynamic,” she said.

The sound and visual installation “Harmony” was a collaboration between British artist and designer Benjamin Shine and sisters and recording artists Chloe x Halle. The rotating artwork explores the intertwining layers that make up the bond of sisterhood.

In collaboration with Planned Parenthood, the large-scale installation “Bright Future" used bright neon signage to highlight healthcare issues. Guests could also listen to stories from people who’ve been touched by the organization, as well as pledge their support.

For “Light It Up,” Symmetry Labs used stacked cubes of LED lights to form a musical installation that reacted to a guest’s movements.

For “Ocean of Creativity,” Korean contemporary artist Jee Young Lee turned trash collected from around New York City into a seascape portrait, which consisted of 9,800 bottles, 4,000 bottle caps, and 1,500 wine corks.

Aldo worked with Refinery29 to create “Love Walk,” a glowing runway surrounded by a coiled structure covered in nearly 250 shoes and pulsing light. The walls featured messages inspired by the brand's fall campaign.

Featuring the music of rapper-singer Lizzo, “Move and Be Moved” included 71 disco balls and headphones for a silent dance party.

Dunkin’ Donuts Coffee at Home created a "kitchen" where guests could taste the brand’s Bakery Series coffee flavors and vote for their favorite.

Brooklyn-based visual artists Chiaozza designed “Cloud Pool” where guests could jump into a pile of 1,980 purple foam blocks and colorful inflatables.

Juicy Couture’s Glacé Getaway featured a tropical vacation setting with an icy twist: a life-size snow globe, a snow-covered floor, and an icicle-decorated lifeguard chair.

Illustrator Jen Mussari designed hand-painted punching bags and gloves for “The Future Is Female” installation. Electronic music artist Madame Gandhi created beats in the space that guests could turn on by punching the bags.

Inspired by the Women’s March on Washington, the room titled “Hear Our Voice” featured artwork created in collaboration with Refinery29, as well as work by Amplifier.

Postcards were available for guests to write a message to their state's U.S. senators, which Refinery29 mailed out after the exhibition.