Best Guerrilla Marketing Initiative/Marketing Campaign
Air France Paris for Dessert
Submitted by Gradient Experiential
With the goal of promoting its in-air gastronomy, Air France tapped Gradient Experiential to create an elevated street activation that would gain traction on social media. In a consumer-facing promotion in New York’s Union Square in June, passersby climbed a branded staircase and posted Panora.me videos on social media for a chance to win an invite to a dinner series. The winners—plus press, influencers, and other V.I.P.s—were able to attend the dinner, which was hosted inside a recreated plane fuselage and featured cuisine by chef Daniel Boulud.
Photo: Courtesy of Gradient Experiential
