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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Event Activation Ideas

January 17, 2018
All About Balloons
All About Balloons

This massive 40-foot-tall installation from All About Balloons featured almost 6,000 confetti-filled, custom-branded, and lighted balloons. The company’s eight-foot-tall balloon robot named Rupert was also on the trade show floor.

Photo: Taylor McIntyre/BizBash
The Perfume Bar
The Perfume Bar

Aromachology’s custom Perfume Bar allows guests to create their own unique scents at events such as bridal showers, weddings, birthdays, and corporate events. Stylists set up the portable bar and walk guests through the process. The bottles, bar, bags, caps, ribbons, and more can be customized based upon the event. Pricing is based on the number of units and bottle size and is available upon request. Plus, the Toronto-based company offers pre-made custom fragrances; packages start at a 30-unit minimum.

Photo: Taylor McIntyre/BizBash
Art of Everyone
Art of Everyone

Art of Everyone’s crowd-sourced, laser-guided painting experience allows any audience to create a masterpiece. As the artist conductor outlines an image on a large canvas using a laser pointer, participants stand on the other side of the canvas and apply paint, following the direction of the laser. Art of Everyone is fully customizable and is available for small intimate settings as well as large activations that can include multiple locations. The team of artists specializes in various forms of art, from portrait, abstract, landscape, still life, and more. Pricing is available upon request.

Photo: Taylor McIntyre/BizBash
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Propel Electrolyte Water recently hosted a series of workout events for consumers across the United States. Known as Propel Co:Labs, the events ended with a two-day festival in Los Angeles in August. Strategic marketing agency Invisible North designed a photo booth set that channeled the color and energy of the brand’s #LetsGetUgly campaign; guests used the vignette’s fitness props while getting snapped by a multi-camera photo system, which captured the moment in a 180-degree GIF.
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Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
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