Millennial Event Agencies

February 6, 2018
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Latest in Experiential Marketing, Activations & Sponsorships
Hulu’s 'King of the Hill' Experience
Experiential Marketing, Activations & Sponsorships
Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground
At the recent Shopify Summit 2025, spaces looked a bit different than your typical employee conference. Instead of hotel ballrooms or expo halls, attendees explored eclectic environments inspired by where many small business dreams begin: basements, garages, and local bars. This makeshift convenience store featured custom items from Shopify merchants—plus posters with company Easter eggs and inside jokes. See more: How Shopify Shook Up the Traditional Conference Playbook
Experiential Marketing, Activations & Sponsorships
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Poppy & Peonies x Fallon Farinacci's Wild Strawberry Sleepover
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40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More
The highlight of SHEIN's first-ever Alberta pop-up: the western-themed Rodeo Ready Beauty Bar that was designed in bright pink and butter yellow, two of the season's trending colors.
Experiential Marketing, Activations & Sponsorships
This Fashion Retailer Brought Rodeo-Ready Style to the Calgary Stampede
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Kiehl's wanted the event to evoke the brand's touchpoints of nature, science, and service. Bars were covered in greenery, while oranges tied into the vitamin C theme. Orange-infused cocktails were poured from beakers and test tubes.
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How Kiehl's Made Going to the Dermatologist's Office Fun
'Teen Vogue' Los Angeles Meet-Up
Experiential Marketing, Activations & Sponsorships
Conference Activation
The venue was decorated with life-size versions of the OkCupid D.T.F. campaign ads, which were developed by ad agency Wieden and Kennedy and shot by artist Maurizio Cattelan and photographer Pierpaolo Ferrari.
Experiential Marketing, Activations & Sponsorships
Dating App OkCupid Asks Guests to Get Creative with "D.T.F."
With the Patrón Experience app, users are able to “plant” a field of agave on any flat surface viewable through the phone, as well as tour the brand’s hacienda in Mexico where its tequila is produced and bottled.
Experiential Marketing, Activations & Sponsorships
Bar Code: How Spirits Brands Are Using Augmented Reality
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Experiential Marketing, Activations & Sponsorships
Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground
From a Fantastic Four–themed human conveyor belt to a Peacemaker music fest to a floating Brawl Stars theme park, here’s how brands like HBO Max, FX, Hulu, Google Play, and more grabbed fans' attention.
Hulu’s 'King of the Hill' Experience
Experiential Marketing, Activations & Sponsorships
Top Trending Stories on BizBash: July 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
At the recent Shopify Summit 2025, spaces looked a bit different than your typical employee conference. Instead of hotel ballrooms or expo halls, attendees explored eclectic environments inspired by where many small business dreams begin: basements, garages, and local bars. This makeshift convenience store featured custom items from Shopify merchants—plus posters with company Easter eggs and inside jokes. See more: How Shopify Shook Up the Traditional Conference Playbook
Experiential Marketing, Activations & Sponsorships
40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More
Here’s a look at some steal-worthy ideas we spotted in July 2025.
Poppy & Peonies x Fallon Farinacci's Wild Strawberry Sleepover
Experiential Marketing, Activations & Sponsorships
This Fashion Retailer Brought Rodeo-Ready Style to the Calgary Stampede
SHEIN capitalized on the massive Canadian event to lasso more than 50,000 shoppers into its rodeo-ready pop-up, packed with cowboy boots, fringes, freebies, and more.
The highlight of SHEIN's first-ever Alberta pop-up: the western-themed Rodeo Ready Beauty Bar that was designed in bright pink and butter yellow, two of the season's trending colors.
Experiential Marketing, Activations & Sponsorships
How Legacy Sponsors Showed Up at the 2025 Essence Festival of Culture
Longtime sponsors Coca-Cola and Disney leaned into immersive storytelling, thoughtful design, and community-driven programming at the 31st annual celebration of Black culture in New Orleans.
Coca-Cola's Essence Festival kickoff block party featured a custom charm station, photo ops, karaoke, and a double Dutch performance by GameOva Skip and Jump DC Superstars.
Experiential Marketing, Activations & Sponsorships
Leave No Crumbs: See How Goldfish Created a Colorful Car Wash for Fourth of July Roadtrippers
The snack brand provided orange suds and custom snack mixes for families traveling over the holiday weekend.
More than 1,000 families visited the car wash activation.
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MLB All-Star Week 2025: See the Pitch-Perfect Experiences Brands Created for Baseball Fans
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Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground
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Experiential Marketing, Activations & Sponsorships
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Experiential Marketing, Activations & Sponsorships
See Inside Fords Gin's Multisensory Experience at Rockefeller Center
Forget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.
Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
Experiential Marketing, Activations & Sponsorships
20 Times Event Bathrooms Became the Star of the Show (Yes, Really)
Whether functional or just for fun, these cheeky bathroom-themed activations prove no space is too private for creativity.
The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
Experiential Marketing, Activations & Sponsorships
No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up
The grocery store chain showcased its affordable products within a cute farmstand-like setting.
At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.
Experiential Marketing, Activations & Sponsorships
See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation
At the Vans Warped Tour in Washington, D.C., the network offered the show’s superfans a fun secret spy lair.
The activation was disguised as an ordinary porta-potty.
Experiential Marketing, Activations & Sponsorships
Disney+ Leaned Into Y2K Vibes for a 'Throwback' Pop-Up Experience in LA
Millennials, this one's for you. The streamer welcomed thousands of guests during a four-day experience celebrating its beloved '90s and '00s IP.
Disney+ hosted a Throwback Experience for fans June 12-15 in Los Angeles.
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
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