Following the presentation, an after-party was held at Rockefeller Center, where attendees could pose in the branded photo booth.
Across the country, more than 1,200 guests attended the DMD International Upfront, which were held at Walt Disney Studios in Burbank, California, in the Huey & Dewey parking lots on May 20. Similar to the New York presentations, the event, which was produced and designed by Russell Harris Event Group, offered guests a preview of new shows and upcoming movies.
For the massive outdoor event, Good Gracious Events provided the catering, Lighten Up handled the lighting, Technical Event Partners was tasked with the audio-visual production, furniture was provided by Hire Elegance and Totally Mod, and Event Carpet Pros carpeted the space.
MAC Cosmetics partnered with the makeup artist from Netflix’s Glow to host two masterclasses, May 14 at Highline Stages in New York and May 17 at Goya Studios in Los Angeles. Stoelt Productions built two separate life-size hot pink and black boxing rings for the events. The rings were inspired by the premise of the series, which is about actresses in the 1980s who are cast in a TV series about a women’s professional wrestling team.
L’Oreal Professionel hosted a one-night consumer pop-up on June 7 at the Symes in Toronto. The event celebrated hair trends of the summer and offered guests professional hair-styling sessions, YSL Beauty makeup tips, and a pop-up shop. The event was produced by Tim:Tam and featured a pink and white color scheme.
Josh Cellars partnered with the gift-giving app Giftagram to host a Father’s Day pop-up shop June 13 to 15 at Grand Central Terminal. The pop-up, which was produced by Bait Shoppe, was designed to resemble the garage of the wine brand's founder Joseph Carr. A step-and-repeat featured the brand’s elegant cursive logo surrounded by a variety of items such as garage tools and license plates. Cirstobal Valecillos served as the creative director for the pop-up.
A custom engraving station allowed guests to take home bottles of wine with personalized Father’s Day messages.Â
The team created several Instagram-friendly moments throughout the day to take advantage of the Malibu location. In one area, guests could pose inside of an oversize frame.Â
Moët & Chandon’s Rosé Imperial, Grand Vintage Rosé 09, and Ice Imperial Rosé were displayed as decor throughout the event. In addition, Forgione prepared a rosé-inspired menu for an invited group of celebrities and influencers; the Food Matters handled additional catering.
