A food wall invited guests to try small mystery bites through different doors, which were labeled with cheeky names that hinted at what guests were sampling. Each bite, which was immediately replaced after a guest took one out of the door, was inspired by food associated with Hilton properties, such as a brownie that originated at the Palmer House in Chicago and a red velvet cake that originated at the Waldorf Astoria in New York. For those with food allergies, a list of ingredients for each bite was displayed to the left of the doors.
Photo: Craig Barritt/Getty Images for American Express
![Svedka has hosted events with giant lawn games. 'Incorporating any nostalgic elements [into events] is to further grow brand loyalty and to establish Svedka as a lifestyle brand that is fun and cheeky,' said the brand's PR rep Meryl Van Meter.](https://img.bizbash.com/files/base/bizbash/bzb/image/2015/07/svedka_courtesy_of_svedka_copy1.png?auto=format%2Ccompress&fit=crop&h=167&q=70&w=250)
