At this year’s festival, Tito’s Handmade Vodka debuted its Love, Tito’s Festival Experience. Produced by New York-based experiential and digital agency the Participation Agency, the activation featured a digital time capsule where festivalgoers could make a video pledge for change that will be emailed to them a year from now. They could also learn about the brand’s charity initiative, which includes highlighting a different charity at each festival the brand attends throughout the year.
At American Eagle’s inaugural Governors Ball, fans could pick up a free canvas tote with a custom screenprint design provided by Tour Print.
A greenery wall, which was created by B Floral and decorated with gold records, provided a backdrop for photo ops inside the viewing deck area.
