Sponsor activations & ideas

September 25, 2018
In the V.I.P. lounge area, Smirnoff showed off its redesigned 2018 “Love Wins” bottles and a dramatic pour-over drink presentation.
In the V.I.P. lounge area, Smirnoff showed off its redesigned 2018 “Love Wins” bottles and a dramatic pour-over drink presentation.
Photo: FotoBriceno
Latest in Experiential Marketing, Activations & Sponsorships
The launch event for Motorola's new Razr flip phone took place on April 24.
Experiential Marketing, Activations & Sponsorships
Inside Motorola’s Bold, Multisensory Razr Launch Event
When the audience drives the interaction, the message sticks. This Shell Recharge activation turned learning into a hands-on moment, because engagement beats explanation.
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Why Audiences Tune Out & What Experiential Events Do Better
On April 22, Hulu brought together 100 influencers and press, plus 150 of its reality TV icons and creatives, for Get Real House, a fully immersive event at Casa Lago Beverly Hills.
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Cue the Confessional: How Hulu Transformed a Beverly Hills Mansion Into a Reality TV Paradise
NYLON Desert Disco, Presented by Coach
Experiential Marketing, Activations & Sponsorships
Stagecoach 2025: Saddle Up for the Best Brand Activations From the Desert’s Country-Cool Festival
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In the Beauty Garden, attendees are invited to pose with signs in front of a floral wall with Sicilian blood oranges, highlighting a key ingredient in Swisse's Hair Skin Nails Liquid Ultiboost product.
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9 Fresh Wellness Ideas from a Multivitamin Brand's New Pop-Up
Grove Street After-Party
Experiential Marketing, Activations & Sponsorships
F&B Sponsored Area
The new Artists in Residence space allowed guests to experience the artistic process by attending drop-in art classes.
Experiential Marketing, Activations & Sponsorships
Event Activations
“It is an interesting time for art and activism this year,” Hueston said, “and for one of our rooms we collaborated with the New York Mayor’s Office to create a full NYC-inspired newsstand called ‘The Values Stand.’ We custom-designed newspapers, potato chip, and candy packets to raise awareness on issues that face our world today, and even had an ‘ATM’ where our audience could register to vote.”
Experiential Marketing, Activations & Sponsorships
Activations
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Experiential Marketing, Activations & Sponsorships
Inside Motorola’s Bold, Multisensory Razr Launch Event
The visually striking debut for the brand's latest Razr flip smartphone featured immersive design, stylish photo ops, and surprise sensory elements.
The launch event for Motorola's new Razr flip phone took place on April 24.
Sponsored
Why Audiences Tune Out & What Experiential Events Do Better
Your audience isn’t bored, they’re underserved.
When the audience drives the interaction, the message sticks. This Shell Recharge activation turned learning into a hands-on moment, because engagement beats explanation.
Experiential Marketing, Activations & Sponsorships
Cue the Confessional: How Hulu Transformed a Beverly Hills Mansion Into a Reality TV Paradise
The streaming service celebrated its expanded unscripted slate with mini activations, reality stars, and... a live python?
On April 22, Hulu brought together 100 influencers and press, plus 150 of its reality TV icons and creatives, for Get Real House, a fully immersive event at Casa Lago Beverly Hills.
Experiential Marketing, Activations & Sponsorships
Stagecoach 2025: Saddle Up for the Best Brand Activations From the Desert’s Country-Cool Festival
Check out 50+ ways brands like Facebook, BÉIS, Bud Light, NYLON, American Express, e.l.f. Cosmetics, and more embraced the spirit of the Wild West at the world's largest country music festival.
NYLON Desert Disco, Presented by Coach
Experiential Marketing, Activations & Sponsorships
Step Inside the First-Ever, Brand-Packed Ulta Beauty World Event
The retailer brought together beauty lovers, industry insiders, and top brands for its inaugural consumer-facing event in San Antonio.
The inaugural event welcomed 1,500 beauty enthusiasts, including more than 80 influencers.
Experiential Marketing, Activations & Sponsorships
48 Cool Event Ideas You May Have Missed From Marc Jacobs, Uber, Ed Sheeran, Lexus, and More
Here’s a look at some steal-worthy ideas we spotted in April 2025.
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Step Inside the First-Ever, Brand-Packed Ulta Beauty World Event
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2025 Kentucky Derby: How the 151-Year-Old Sporting Event and Its Partners Attracted Younger Fans
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‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala
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Grocery Shopping Gets a Glam Makeover at This Influencer Pop-Up in LA
BRANDEdit's recent experience had shelves stocked with the hottest in beauty, wellness, and fashion. See inside—and read tips for working with influencers.
A vacant Melrose Avenue storefront got a checkout-worthy face-lift for BRANDEdit’s Spring Grocer Influencer Experience April 10-11—strategically just before Coachella weekend one.
Experiential Marketing, Activations & Sponsorships
See How Brands Engaged Music Fans at the 'Fifth and Final' Dreamville Fest
As the current iteration of the annual music event comes to an end, brands like Chase Freedom, Hennessy, and Bacardi hosted their usual high-energy experiences for the crowd.
Casa Bacardí
Experiential Marketing, Activations & Sponsorships
Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings
Coachella weekend one was packed with colorful builds, influencer bait, and smart brand strategy. Check out 70+ ways Pinterest, NYLON, Coca-Cola, and more made their mark both on and off festival grounds.
Pinterest Activation
Experiential Marketing, Activations & Sponsorships
This Wellness Retreat Blended Sound Baths, Journaling, and... Tax Prep?
Financial software brand Intuit hosted a retreat in Joshua Tree that combined traditional wellness activities with money mindset workshops for a group of rising influencers.
Held at AutoCamp Joshua Tree, the event aimed to turn financial literacy into a key part of the modern self-care routine.
Experiential Marketing, Activations & Sponsorships
29Rooms Returns: See Inside the First Stop of the Immersive Experience’s Road Trip
To celebrate its 20th anniversary, media company Refinery29 has brought back its industry-defining franchise with The Lunar Lounge in Palm Springs, Calif.
29Rooms: The Lunar Lounge kicked off the return of the media company’s signature immersive franchise.
Experiential Marketing, Activations & Sponsorships
19 Truly Unexpected Ways to Display a Product
The most effective brand activations do more than just showcase a product—they make it the star of the show. Check out some of our favorite examples.
In 2022, Veuve Clicquot celebrated 250 years with Solaire Culture, the company's first-ever global traveling exhibition. The experience evoked Veuve Clicquot’s legacy through a variety of installations—including works from 10 woman artists who were asked to create original pieces inspired by Madame Clicquot and the Champagne house. The exhibition featured museum-like rooms that highlighted the history of the brand. More than 80 archival objects and historical pieces were on display—and in one photo op-friendly room, bottles were treated like works of art. See more: Veuve Clicquot Celebrated 250 Years by Honoring Its Audacious Namesake
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