Sponsor activations & ideas

September 25, 2018
In the V.I.P. lounge area, Smirnoff showed off its redesigned 2018 “Love Wins” bottles and a dramatic pour-over drink presentation.
In the V.I.P. lounge area, Smirnoff showed off its redesigned 2018 “Love Wins” bottles and a dramatic pour-over drink presentation.
Photo: FotoBriceno
Latest in Experiential Marketing, Activations & Sponsorships
The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
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During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
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In the Beauty Garden, attendees are invited to pose with signs in front of a floral wall with Sicilian blood oranges, highlighting a key ingredient in Swisse's Hair Skin Nails Liquid Ultiboost product.
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“It is an interesting time for art and activism this year,” Hueston said, “and for one of our rooms we collaborated with the New York Mayor’s Office to create a full NYC-inspired newsstand called ‘The Values Stand.’ We custom-designed newspapers, potato chip, and candy packets to raise awareness on issues that face our world today, and even had an ‘ATM’ where our audience could register to vote.”
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Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
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