Event Activations

September 17, 2018
The new Artists in Residence space allowed guests to experience the artistic process by attending drop-in art classes.
The new Artists in Residence space allowed guests to experience the artistic process by attending drop-in art classes.
Photo: Taylor McIntyre/BizBash
This surreal installation called “Dream Doorways,” in collaboration with Kali Uchis, featured open doors that revealed various dream-like scenarios.
This surreal installation called “Dream Doorways,” in collaboration with Kali Uchis, featured open doors that revealed various dream-like scenarios.
Photo: Taylor McIntyre/BizBash
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The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
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During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
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The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
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This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
It included an iconic cassette tape photo backdrop.
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“It is an interesting time for art and activism this year,” Hueston said, “and for one of our rooms we collaborated with the New York Mayor’s Office to create a full NYC-inspired newsstand called ‘The Values Stand.’ We custom-designed newspapers, potato chip, and candy packets to raise awareness on issues that face our world today, and even had an ‘ATM’ where our audience could register to vote.”
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At Variety’s Power of Young Hollywood event, sponsor 3 Musketeers created a #ThrowShine photo op, where celebrities including 14-year-old actress Peyton Elizabeth Lee posted messages of encouragement for their peers. The event, which honors entertainers under the age of 25, was held on August 28 at the Sunset Tower Hotel; additional sponsors included H&M.
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The BOLD campaign shut down the 200 and 300 blocks of Rodeo Drive to traffic for weekend nights in August, allowing tourists and locals alike to browse the stores and enjoy live entertainment, food trucks, and photo ops.
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The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
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Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
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This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
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The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.
It included an iconic cassette tape photo backdrop.
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Brands Are Backing Out of This Year's Pride Events—But Some Are Stepping Up
Facing political pressure, some companies are cutting back on public and financial support for LGBTQIA+ events, while others remain strong.
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See How Keebler (And Its Elves) Created Some Experiential Marketing Magic
The brand brought its Hollow Tree to life with creative pop-up experiences in three major cities.
Keebler brought its iconic Hollow Tree to life through pop-up experiences in New York, Chicago, and Cincinnati.
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Netflix Rebuilds a Bookstore for 'YOU' Fan Experience—See Inside Joe Goldberg's Twisted Reality
The streaming service tapped longtime agency partner Invisible North to transform a blank-canvas venue in New York into Mooney’s Bookstore—creepy cage and all.
The YOU event took place April 22 and 23 in a completely transformed, 5,000-square-foot space located at 489 Broome St., just ahead of the release of season five, the final season of the beloved show.
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Get a Peek Inside These Star-Studded Beauty Events
Haircare, skincare, and makeup brands, including celeb-founded lines from Beyoncé, Paris Hilton, Selena Gomez, and Serena Williams, connected with consumers through creative activations and recent events.
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Inside Motorola’s Bold, Multisensory Razr Launch Event
The visually striking debut for the brand's latest Razr flip smartphone featured immersive design, stylish photo ops, and surprise sensory elements.
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