The BOLD campaign shut down the 200 and 300 blocks of Rodeo Drive to traffic for weekend nights in August, allowing tourists and locals alike to browse the stores and enjoy live entertainment, food trucks, and photo ops.
Photo: Courtesy of AGENC
A big part of the BOLD campaign was creating photo ops designed to be shared on social media—therefore promoting Beverly Hills and Rodeo Drive as destinations. AGENC created a series of five photo boxes, including a popular flower-filled one on Two Rodeo Drive.
Photo: Courtesy of AGENC
At each colorful photo box, the #BOLDBH hashtag was prominently displayed, encouraging guests to use it on social media. Overall, the BOLD campaign garnered more than 280 million social impressions.
Photo: Courtesy of AGENC
While many of the activities were centered on Rodeo Drive, the campaign took place all around the city; AGENC set up this photo box at Beverly Canon Gardens.
Photo: Courtesy of AGENC
One of the most popular photo boxes was a three-sided floral wall.
Photo: Courtesy of AGENC
Guests could take three different photos in the same spot. The #BOLDBH hashtag was, of course, prominently displayed on each side.
Photo: Courtesy of AGENC
AGENC worked with the Petal Workshop to create a different, intricate floral display dubbed "the BOLD Girls" for each week in August. This shopping-theme display, which stood for one of the weekends, featured bags displaying the #OnlyonRodeo hashtag, the street's year-round hashtag.
Photo: Jasmine Lord
The floral displays created fashion-theme photo ops.
Photo: Jasmine Lord
The Instagram-friendly displays didn't stop there. A variety of 3-D chalk art was placed throughout the streets of Beverly Hills, further promoting the campaign.
Photo: Jasmine Lord
Jazz group the Amanda Castro Band performed on a custom-built stage throughout the month.
Photo: Courtesy of AGENC
The kick-off and closing parties included fireworks displays.
Photo: Courtesy of AGENC
1. Robin Hood Foundation Gala
New York
#1 Benefit
The 30th anniversary of the Robin Hood Foundation drew nearly 4,000 guests to the Jacob K. Javits Convention Center, with a gala that paid homage to past editions and the city of New York. The “Lights of New York” theme featured a design by David Stark Design and Fabrication that incorporated 45 signs mimicking the cityscape. For the first time, the foundation declined to reveal how much money was raised, but event co-chair Paul Jones said the total exceeded that of 2017, when the benefit raised $54.5 million. The event featured performances by comedians Leslie Jones and Michelle Wolf, Broadway star Cynthia Erivo, and Jennifer Lopez. Next: May 2019
#1 Benefit
The 30th anniversary of the Robin Hood Foundation drew nearly 4,000 guests to the Jacob K. Javits Convention Center, with a gala that paid homage to past editions and the city of New York. The “Lights of New York” theme featured a design by David Stark Design and Fabrication that incorporated 45 signs mimicking the cityscape. For the first time, the foundation declined to reveal how much money was raised, but event co-chair Paul Jones said the total exceeded that of 2017, when the benefit raised $54.5 million. The event featured performances by comedians Leslie Jones and Michelle Wolf, Broadway star Cynthia Erivo, and Jennifer Lopez. Next: May 2019
Photo:Â Taylor McIntyre/BizBash
Illustration: Carolyn Bouchard
