SodaStream “Drowning Liberty” Installation
SodaStream partnered with ocean conservation nonprofit Oceanic Society to create an installation in New York’s Flatiron Plaza, emphasizing the brand’s mission to highlight the global threat of single-use plastic. The installation, which was on display September 3 to 5, featured a 20-foot replica of the Statue of Liberty trapped inside a steel cage filled with plastic bottles. The installation, which will travel to other cities, also brought attention to the sparkling water brand’s sustainability pledge of switching to reusable bottles and new limited-edition “Be the Change” carbonating bottle.
Photo: Sean Zanni/Getty Images for SodaStream and the Oceanic Society