SodaStream “Drowning Liberty” Installation
SodaStream partnered with ocean conservation nonprofit Oceanic Society to create an installation in New York’s Flatiron Plaza, emphasizing the brand’s mission to highlight the global threat of single-use plastic. The installation, which was on display September 3 to 5, featured a 20-foot replica of the Statue of Liberty trapped inside a steel cage filled with plastic bottles. The installation, which will travel to other cities, also brought attention to the sparkling water brand’s sustainability pledge of switching to reusable bottles and new limited-edition “Be the Change” carbonating bottle.
Photo:Â Sean Zanni/Getty Images for SodaStream and the Oceanic Society
Fiat
Fiat's indoor drive track allowed attendees to ride in the cars as company reps drove them around a closed course designed to test the car's different features including agility, handling, maneuverability, and ride quality. Multiple Fiat models were on the track at a single time, with company reps directing traffic as each car moved from one section of the course to the next.
Photo: Tony Brown/imijphoto.com for BizBash
