This week's roundup includes butterfly murals at OPI's pop-up shop in New York; Halo Top photo booths mimicking ice cream cartons in Los Angeles; American Express' augmented-reality tennis experience at the U.S. Open in New York; and a doughnut wall in the shape of the San Francisco Symphony logo at an opening-night after-party.
Halo Top celebrated the opening of its new Scoop Shop at the Grove in Los Angeles in August with installations inspired by the brand’s ice cream flavors and containers. Designed by Shiraz Creative, the three installations were inspired by Halo Top’s rainbow swirl, strawberry, and birthday cake flavors. The rainbow installation featured a swing; the strawberry installation mimicked a hot air balloon; and the birthday cake installation had a colorful ball pit.
Salon nail brand OPI held its first-ever consumer pop-up shop September 12 and 13 at a vacant space in New York’s Greenwich Village. The brand’s newest collections were highlighted by Instagram-friendly installations, including a Peruvian street market display inspired by the Peru Collection. The event was produced by Patrick J Clayton Productions.
The pop-up featured a group of large butterfly murals that represented the Metamorphosis collection.
Belvedere Vodka celebrated the launch of its limited-edition bottle designed by visual artist Laolu Senbanjo with a fashion event at the Whitney Museum of American Art on September 6. The event featured runway models who were painted by Senbanjo, known for his body painting that was featured in Beyoncé’s Lemonade. The design draws inspiration from ancient Nigerian symbols and patterns and Senbanjo’s Yeruba heritage. Jack Morton Worldwide produced the event.
The San Francisco Symphony held its opening-night gala on September 5 at San Francisco City Hall. The gala’s Grove Street after-party, which was designed by Blueprint Studios, featured a wall of doughnuts that formed the shape of the symphony’s logo.
Diffa: Design Industries Foundation Fighting AIDS held its seventh annual fund-raiser September 5 at the lounge and terrace at the Viacom Building in New York. This year’s event featured baskets that re-imagined Broadway shows. BKSK Interiors designed a disco-theme basket inspired by Summer: The Donna Summer Musical. The display featured a poster and signed playbill, two Riedel stemless champagne flutes, a 48-inch-diameter faux sheepskin rug, and two tickets to see the musical and go on a backstage tour.
Beverly Hills and Rodeo Drive tapped experiential marketing firm AGENC to create a family-friendly event and photo ops for its second annual BOLD (“Beverly Hills Open Later Days”) campaign, which took place during weekend nights in August. The series featured a variety of Instagram-friendly displays, including 3-D chalk art that was placed throughout the streets of Beverly Hills to promote the campaign.
One of the most popular photo boxes was a three-sided floral wall. Guests could take three different photos in the same spot, and the #BOLDBH hashtag was prominently displayed on each side.
The tennis tournament celebrated its 50th anniversary from August 27 to September 9 at the U.S.T.A. Billie Jean King National Tennis Center in Flushing, Queens. Kelly Clarkson’s opening-night performance featured LED “sugar cubes” that changed colors, created by Symmetry Labs. The concert was produced by the U.S.T.A. in partnership with Fiur Productions and Overland Entertainment Company.
American Express held its annual fan experience at the stadium, which included an augmented-reality experience called Super Rally that let fans play tennis both digitally and physically. After getting a tutorial on how to play by Venus Williams, fans used a custom-designed 3-D printed racket to hit virtual tennis balls against physical targets.
