Production & StrategyExperiential Marketing, Activations & SponsorshipsConference SponsorshipOctober 20, 2018The space is available for use by WeWork members and their guests.Photo: Christian JohnsonLG chose to open the lounge at WeWork Times Square. A Los Angeles location set for later this summer also will set up in a WeWork.Photo: Christian JohnsonCouches and logo pillows furnished the space to create a comfortable setting.Photo: Christian JohnsonLG gram laptops of various sizes and models were set up throughout the space.Photo: Christian JohnsonBold red signage guided visitors to the space.Photo: Christian JohnsonLG partnered with Skillshare to offer business-focused classes in the space.Photo: Christian JohnsonEye-catching floor graphics helped to draw visitors to the lounge within the 17-floor WeWork building.Photo: Christian JohnsonLatest in Experiential Marketing, Activations & SponsorshipsExperiential Marketing, Activations & SponsorshipsDreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for BrandsExperiential Marketing, Activations & SponsorshipsCoachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand ActivationsExperiential Marketing, Activations & SponsorshipsPeak Pampering: How e.l.f. Created a Snowy Sanctuary for SkincareExperiential Marketing, Activations & SponsorshipsGet a Sneak ‘Peak’ at This Cool Pop-Up From Kiehl’sRelated StoriesExperiential Marketing, Activations & SponsorshipsStage Right: How Brands Use Immersive Theater ExperiencesExperiential Marketing, Activations & Sponsorshipsindustry brands and people to watchExperiential Marketing, Activations & SponsorshipsSponsor ActivationsExperiential Marketing, Activations & SponsorshipsHow Brands Are Using "Instagram Museums" to Reach Consumers in a New Way