Manual Arts built the pop-up, which ran October 18 to 20 at the House of VR.
Photo: Courtesy of Tetley
Before smashing the cups, attendees were given protective gear to wear.
Photo: Courtesy of Tetley
Guests wielded baseball bats painted in Tetley’s blue color.
Photo: Courtesy of Tetley
In an enclosed room, attendees smashed the teacups on a padded surface.
Photo: Courtesy of Tetley
The pop-up served guests Tetley’s three new Super Tea flavors: Boost, Immune, and Antiox. The pop-up also featured a branded photo wall decorated with shattered pieces of teacups.
Photo: Courtesy of Tetley
A wall displayed white teacups inscribed with blue words such as "weak," "timid," "delicate," and "fragile." The cups were examples of what attendees could smash.
Photo: Courtesy of Tetley
Another wall displayed a motivational message in line with the activation concept.
Photo: Courtesy of Tetley
Latest in Experiential Marketing, Activations & Sponsorships