BizBash contributing photographer Eric Powell is in Beijing for the Olympics this month, keeping us posted on the different parties and marketing iniatives in and around China's capital. Yesterday he stopped by Samsung's OR@S Pavilion in the Olympic Green. Built in the shape of a seedling, the pavilion incorporates green elements like artificial grass made from recycled car tires and sun pipes providing solar power to cell phone charging stations. The pavilion is open daily to athletes, their families, and spectators looking to check out Samsung products or just relax.
The Samsung Pavilion has appeared, in some incarnation, at every Olympics since the Sydney Games in 2000.
Photo: Eric Powell for BizBash
Cell phone stations hanging from the ceiling allowed guests the chance to sample music, movies, and television series.
Photo: Eric Powell for BizBash
Entry to the pavilion requires guests to traverse a foyer covered in strands of lights.
Photo: Eric Powell for BizBash
Besides educating consumers about its products, Samsung's greatest effort with the pavilion is environmental education.
Photo: Eric Powell for BizBash
