Many stores are ramping up in-store events to boost sales—or at least get people in the doors. Here are five recent promotions.
Photo: BizBash
For the December opening of an American Eagle store in New York, the chain lit up Times Square with a 25-story LED sign that ran live footage from the red carpet.
Photo: Courtesy of Production Glue
Guests ate brownies and listened to indie band TV/TV at the opening of a Gap concept store in New York in November.
Photo: Courtesy of Gap Inc.
After Macy's annual Glamorama fashion show at the Chicago Theatre in August, guests attended an in-store party at Macy's on State Street which included makeovers, dancing, and virtual golf games.
Photo: Eric Craig for BizBash
In September, Brooklyn-based accessories and apparel retailer Hayden-Harnett had Rhode Island's Inflicting Ink Tattoos on hand to customize customers' leather bags with tattoos.
Photo: Casey Coyle Creative Services
For its fifth anniversary, Canadian fashion magazine LouLou held a Birthday Block Party along Toronto's Bloor Street in September. Retailers offered gifts, spa treatments, discounts, and activities like a T-shirt painting station set-up in a Puma store.
Photo: BizBash
In September, Los Angeles-based café, retail store, and gallery Royal/T launched an in-house pop-up with public craft workshops on making terrariums and crocheting birds.
Photo: Suthi Picotte
