Best of 2009: Boosting an Event's Impact With Social Networking

Claire Hoffman
December 23, 2009
At one of the SoBe Lifewater Summer Fridays events in New York, guests sat for branded portraits by professional photographers, which SoBe encouraged them to post on social networking sites.
At one of the SoBe Lifewater Summer Fridays events in New York, guests
sat for branded portraits by professional photographers, which SoBe encouraged them to post on social networking sites.
Photo: Ray Tamarra
At one of the SoBe Lifewater Summer Fridays events in New York, guests sat for branded portraits by professional photographers, which SoBe encouraged them to post on social networking sites.
At one of the SoBe Lifewater Summer Fridays events in New York, guests sat for branded portraits by professional photographers, which SoBe encouraged them to post on social networking sites.
Photo: Ray Tamarra
At Spin and Canon's Girl Talk concert in New York, fans got Canon cameras and uploaded their shots to the magazine's Web site to share with their friends.
At Spin and Canon's Girl Talk concert in New York, fans got Canon cameras and uploaded their shots to the magazine's Web site to share with their friends.
Photo: Courtesy of Spin
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