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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

The Week in Events: Action-Packed 'Mission: Impossible' Red Carpet, H&M’s 'Dragon Tattoo' Pop-Up, and Rob Dyrdek’s Kick Flip

Courtney Thompson
December 22, 2011

Here’s a look at 10 highlights from our event coverage this week, including Mission: Impossible—Ghost Protocol’s lively red carpet, H&M’s Girl With the Dragon Tattoo collection pop-up, and MTV personality Rob Dyrdek’s kick flip at the Chevrolet Sonic event.

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Photo: Line 8 Photography
1. The 'Mission: Impossible—Ghost Protocol' Action-Packed Red Carpet
1. The 'Mission: Impossible—Ghost Protocol' Action-Packed Red Carpet
Mission: Impossible—Ghost Protocol premiered at the Zeigfeld in New York on Monday, with its after-party heading to the Museum of Modern Art. Sponsor BMW placed one of its sport cars on the red carpet.
Photo: Line 8 Photography
2. Gucci’s Holiday Window
2. Gucci’s Holiday Window
From columnist Ted Kruckel's look at New York holiday windows: "Gucci has a gold infinity window—you know, where you look in and see smaller and smaller versions of the same thing. There are stars. Dizzy. WOW. Love this. The men’s side is not quite as exciting."
Photo: Jika González for BizBash
3. H&M’s 'Girl With the Dragon Tattoo' Collection Pop-Up
3. H&M’s 'Girl With the Dragon Tattoo' Collection Pop-Up
Wall projections gave guests the chance to watch never-before-seen trailers while shopping at H&M's pop-up shop showcasing the Girl With the Dragon Tattoo collection December 14 in New York.
Photo: Jeeyun Lee for BizBash
4. ION TV’s Mobile Candy Store
4. ION TV’s Mobile Candy Store
On December 14, ION Television toured New York in its mobile candy store, promoting the festive movies featured on the network this month. Created as a thank-you gesture to ION’s advertising executive clients, the truck, provided by Lime Media, traveled to eight stops around the city and reached 13 agencies, distributing candy provided by David’s Catering.
Photo: BizBash
5. Hendrick's Gin "Enchanted Forest of Curiosities"
5. Hendrick's Gin 'Enchanted Forest of Curiosities'
Back for its second year, the Hendrick's Gin "Enchanted Forest of Curiosities" took place in a temporary site at 102 North 6th Street in Williamsburg. The experiential three-day series ran last week and started with an open-to-the-public cocktail party that incorporated music provided by Antique DJ Michael Haar.
Photo: Fine Young Man Productions
6. Specific Media’s Elaborate Holiday Bash
6. Specific Media’s Elaborate Holiday Bash
Specific Media, which recently acquired MySpace, threw an elaborate holiday bash for employees that recalled the boom time during that brand's original heyday. The party at the Hyatt Huntington Beach's grand ballroom had a Parisian theme, all done in a black-and-red palette, with a troupe from Zen Arts performing cirque- and burlesque-style numbers.
Photo: Courtesy of Zen Arts
7. Rob Dyrdek’s Kick Flip at Chevrolet Sonic
7. Rob Dyrdek’s Kick Flip at Chevrolet Sonic
The MTV reality show personality and action sports figure Rob Dyrdek successfully performed a kick flip in the new 2012 Chevrolet Sonic at Six Flags Magic Mountain on Saturday. The stunt, a 360-degree rotation in mid-air, is more commonly executed on a skateboard, not a car, and was meant to promote the vehicle and its high safety rating.
Photo: Chevrolet News Photo
8. Choral Arts Society’s Russian Projections
8. Choral Arts Society’s Russian Projections
The Choral Arts Society of Washington hosted its 31st-annual holiday benefit in Washington Monday night, this year partnering with Russian Federation Ambassador Sergey L. Kislyak. The painting of St. Basil’s Cathedral in Moscow by Russian artist Simon Kozhin was projected on the walls of the dining space, setting the tone for the evening’s “Holiday Treasures from Russia” theme.
Photo: Russell Hirshon/Choral Arts
9. Toronto Christmas Market’s Overhead Lighting
9. Toronto Christmas Market’s Overhead Lighting
The Toronto Christmas Market ran from December 2 to Sunday. Inspired by traditional European Christmas markets, the historic Distillery District was strung with lights and lined with wood vendor cabins.
Photo: BizBash
10. American Kennel Club/Eukanuba National Championship
10. American Kennel Club/Eukanuba National Championship
The American Kennel Club/Eukanuba National Championship filled the Orange County Convention Center with nearly 5,000 dogs and 30,000 spectators Saturday and Sunday. In addition to a 7,000-seat arena for the main competition, organizers created several smaller show rings, a bathing area with seven tubs, a section for drying and grooming, and several grassy areas where handlers could walk the dogs.
Photo:Claire Pacelli for BizBash
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