To commemorate the 50th anniversary of John F. Kennedy’s assassination and promote its new movie, Killing Kennedy, the National Geographic Channel sent Manhattan back in time to 1963. From November 5 to 7, a 1960s-style newsstand brought the news of the 35th president’s death to Penn Station, Herald Square, and Columbus Circle. To complete the scene, actors dressed in '60s-style outfits handed out copies of the front page of The Washington Post and The New York Times from November 23—which included black-and-white Killing Kennedy promotional ads—and JFK half-dollar coins in cases inscribed with information about the premiere.
To help execute the concept, National Geographic tapped Pop2Life to manage the marketing and promotion—including the in-character brand ambassadors—and Entertainment Design Group to design and produce the newsstand. Killing Kennedy, a film based on Bill O’Reilly and Martin Dugard’s book of the same name, premieres this Sunday.
